Category: SEO

SEO

Here’s How To Gain More Business Customers

Attaining more business customers is ideal for your finances. More customers mean more sales, which means you will be able to make more profit. Although gaining more customers is more challenging than it sounds. You have to be on top of your game when it comes to customer service and branding. On that note, use this guide for the best ways to gain more customers. 

Promote your business everywhere possible 

Promoting your business in every place possible will ensure that you can reach the most customers. Don’t be afraid to ask if you can promote your business by placing leaflets in local shops. The more people that can discover your brand, the more customers you can gain. 

Using StressFreePrint will help you create your business flyers in no time. You can design your leaflet online and get them delivered to your door so that you can start promoting your business in as many places as possible. 

Improve your content

Improving your content is an effective way to attract and gain more customers. Dull and boring content won’t gain much traction. You need to make it engaging and exciting to make customers want to engage. 

Some ideas for improving your content include:

  • Use multimedia: using different types of media for your content will engage audiences. Visual content, such as those that include videos and images, will be more attractive and appealing to customers. It will likely draw them in and make them interested in your business. 
  • Regular posts: there is no use in posting every now and again. You will get lost in the sea of other businesses. Therefore, improving your content by sharing information regularly will engage customers and make them remember you. The more content you share, the more customers you can again. If you post once a day, then you might miss out on global customers as they might be asleep at the time that you post. Thus, spread your content out and post regularly as a business so that it can reach more customers. 
  • Use a call-to-action: using a call-to-action will instantly engage a customer. For instance, if you have a sale and want customers to shop it, use a ‘shop’ link or button that can take the customer straight to the page. You will be able to make their shopping experience as easy as possible and satisfy them. 

Offer rewards and discounts

Every customer loves a good deal. Thus, offering rewards and discounts will satisfy your customers and keep them happy. 

You could offer new customer discounts to entice people in. They can try your product for less and if they like it, be encouraged to keep shopping with you. Or, you could offer the regular customers a reward scheme. This could involve them receiving a discount or free product for every ten purchases they make. It will encourage them to keep shopping with you so that they can attain the reward and good deal. You will gain loyal customers and maintain them for regular sales. 

SEO

3 Ways to Manage Your Business’s Money

Money

After months of preparation and planning, you’ve started your business. It’s an exciting adventure and steep learning curve that has the potential to be incredibly rewarding – when done right. 

In Australia, a staggering 60% of small businesses fail within the first three years.

With a balance of good marketing research, a high-quality product on offer, and an innovative business idea in hand, you may think that you are within the 40%. However, without strategic money management and planning, you could still fall short.

Starting a business from scratch is an investment that you have to know you can afford. The key to success is knowing exactly how much risk you are taking by doing so. Let’s look into some of the basics to get you started. 

Budget Smart

Before you even think of kickstarting your business, you need a budget. 

A smart budget will look at the costs of having a business for 1 month, 1 year, and 5 years. You can start by estimating the costs of material things, then look into employees and growth. Your business plan and your budget plan should work in unison. 

Once you have established this clearly, look into ways that you may be able to cut costs without reducing the quality of your product. 

You can add in any predicted changes that you might encounter, such as inflation, or even a global pandemic to prepare for any losses or hurdles that you may need to overcome. This can be as simple and effective as knowing what your cash reserve will be if it happens. 

Book-Keeping

This is an old-fashioned phrase, but take it as a sign that it’s something you must do! 

Book-keeping does not necessarily have to be in a book. When you first start your business, you have to get into the practice of keeping a log of all your incomings and out-goings of your daily business. In the future, when you are successful, you’ll need it for your BAS (business activity statement) to demonstrate how you are making money. 

Keep all of your invoices and receipts in a safe place and document any business-related purchases. Your personal purchases should be kept separate. This way, you can monitor the ongoings of your business clearly, when it comes to it, you’ll be able to see exactly where you are going wrong if you need to. 

Time is Everything

From choosing when to start your business to upgrading your old laptop – timing is everything. Create a calendar of significant dates such as bill payments, taxes, and predicted slow income periods will help you to prepare for any shortcomings. 

Seeing the ups and downs of your business will help you to map out your year and predict the best times to make investments. Then, you can use your time wisely and make alternations to your business plan without affecting your product. 

Planning and managing how you handle your business’s money well can be the difference between being in the 60% of failed businesses or not. By establishing ground rules and reviewing your account regularly, you’ll clearly see how to make wise and financially informed decisions. 

SEO

6 Ways To Declutter The Office

To be a productive person in the office, you need to be able to settle down to work without feeling as if you’re overwhelmed with things to do. Your workspace is a total reflection of your mind; a disorganised office speaks to a disorganised working life, and while you could multitask, you shouldn’t have to. You should be able to be naturally productive in an office that has been put together in a way that makes sense.

Productivity is easier to come by when you’re feeling motivated, the space ahead of you and around you is clean and you are raring to go as a result. You don’t have to worry, however, as there are plenty of ways that you can declutter your workspace and bring back that fire you want to light for yourself. With that in mind, here are six ways you can declutter your office for business success.

  1. Start with storage. You can get started by buying the right storage for your workplace. You need boxes, containers, filing cabinets and more to be able to give everything in your business a home. If you get rid of the smaller things in the office and find space for the paperwork and the bigger things, you’re going to be able to make your storage more efficient.
  2. Upgrade your lighting. It’s so easy to hide from the build up of stuff in the office when you can’t actually see it. So, you need to set up your workstation near as much natural light as possible, as this will both uplift your mood and ensure that you can see your things better, too.
  3. Don’t forget your computer. Not only do you have to ensure that you declutter your actual work area, you need to look at your computer desktop and rearrange your icons. A messy back screen can make it much harder for you to organise your workload for the day, too.
  4. Get ready to head to the tip. You need to write down the things that you see on a daily basis and anything that you don’t use and doesn’t require storage can be added to a bin! Write down a list of things that you use and things that you don’t and get rid of everything that you don’t – it’s just going to clutter up the place!
  5. Buy some new furniture. There is nothing worse than old and broken furniture taking up space that doesn’t need to be there. If you have old furniture, get rid of it and replace it with new stuff. You can take all of the older furniture to the tip and replace it – this’ll help you to be more productive!
  6. Stay on top of it. If you want your home to stay looking great, you need to consider doing this level of decluttering every week. You can stay on top of keeping it clean and tidy,and it will make a big difference to your space, your productivity and your motivation levels.