Category: SEO

Every business relies on metrics of some kind or another to decide how successful they are within a certain area. This may be about sales turnover, profit, margin, shrinkage, or conversion. When something is not good enough, the response is never to shrug your shoulders and hope for the best. The solution is always to see what you are doing wrong and to look for ways to improve or do this in another way. 

When it comes to your website, this is no different. And as a business, you need to be taking your data very seriously. If your website is not getting the hits that it deserves, then you need to create a whole new strategy.

Developing Your Search Engine Optimization (SEO) Strategy 

If your business does not have an SEO strategy, then you need one as soon as possible. If this has left you scratching your head, you may well want to bring in the services of a digital marketing company who will know exactly how to get you to the top of the search engine results page in no time at all. 

If this is something that you plan on doing in-house, then you will need to create a strategy that focuses on several key areas of your website and online presence. Once implemented, you will need to make continual adjustments and changes. Your SEO is not a one-stop fix. Getting you to the top of the search rankings is only half the battle. You will need to work to stay in the top spot. 

How Best To Focus Your Attention

Improving the search rankings of your site should begin with a full assessment of where your site is performing. You can work this out by using tools such as Google Analytics and Google Search Console- which will provide you with lots of useful information about the links to and from your page, the speed that your page loads at, and whether all of your pages are appearing on Google. You can also look at the URLs of your pages to make sure that they are search engine friendly. 

Other great sources of information about how your website is performing can be found on Arhefs and Moz. These sites can provide a full breakdown of how your site may be scoring based on a number of criteria that search engines may be using. Moz will provide your site with a domain authority score between 1- 100. The higher the score, the better. With breakdowns in a number of key SEO areas, you can see what may be affecting your score. 

Making Your Site Accessible

One of the biggest areas that you should pay attention to is the speed of your website. Search engines don’t like directing users to slow loading sites. And people don’t want to wait more than a few seconds for a page to load. Don’t lose your visitors to a faster site.

The other area to look at is whether it loads on all devices well. Your site needs to load from phones, laptops, desktops, tablets, as well as be read by AIs 

A strong leader inspires their team. Effective management, trust and pride in your team can help them become the best they can be and excel in their roles. With your team working to the best of their abilities, they will work harder, faster and feel happier in their roles. 

So what can you do to transform your team and ensure success for your business? Here are some strategies you can adopt to help bring the best out of your employees.

Improve communications

One of the most effective things you can do to improve your team’s performance is to work on your communications. Some simple ways of improving team communication include having an open-door policy, having regular meetings and getting to know each member of your team individually. Your team should feel comfortable knowing they can speak to you about their ideas and concerns, and you should always be tuned into the work that they’re doing.

To further improve team communications, introduce collaborative working tools. These can make it easier to manage projects and deadlines and allow teams to work better together, wherever they are.

Try coaching 

Coaching is a fantastic way to help your team achieve success. Employees will not only benefit on a professional level, but a personal one too – growing in confidence and becoming more focused in their roles. Ask yourself, what is success worth to your company? Investing in your employees through coaching could be a fantastic way to ensure success.

Reward and recognise

Maintaining employee motivation is important. It’s what keeps your employees enthusiastic about their work, and it helps them feel valued within the company. Having reward and recognition schemes can celebrate the hard work of your team, and inspire them to do more. From bonuses to company-wide recognition through congratulatory notes and rewards, there is a lot that can be done to thank your staff and inspire them to excel in their next project. Not all rewards have to be monetary to be appreciated, so it’s worth thinking of all the ways you can thank your team for a job well done.

Help them enjoy a healthy work/life balance

A healthy/work life balance is something that everyone should strive to achieve. However, it’s important that as an employer, you do everything that you can to support this. Providing flexible working, wellbeing sessions and making sure people don’t stay in the office past a certain time can all help your teams enjoy a life outside of work. By looking after your employees, you can make them feel a stronger connection to the company that will reduce turnover and increase job satisfaction.

By investing in your employees through motivation and support, you can develop a team that works hard for your business. Building a strong team takes time, great communication and a lot of trust, but it is worth it to create a more dynamic and passionate workforce. Start bringing the best out of your employees and experience some significant transformations in your workplace.

There are various things that every business needs to do if it wants to “crack the success code” and establish itself as a significant player in its industry.

One of those things, of course, is to market effectively and make the world aware of the services or products that the business is offering. Another of those things is to actually ensure that the product or services are high-quality enough to justify the purchase in the first place.

Easily one of the most important things for any business to get right, though, is finding ways to effectively gain their prospective clients’ trust. After all, who wants to give their money to someone who they think might cheat them?

Established businesses can often get a lot of mileage out of good faith. But for new entrepreneurs, with young start-ups, that good faith still has to be developed.
Here are a few tips for gaining your clients’ trust.

1. Emphasise the ways in which you can help them resolve a problem

At its core, every business is telling their prospective clients and customers essentially the same story; “you have a problem, and we are the people who can solve it for you.”

Put slightly differently, you should always be trying to “add value” to the lives of your prospective clients, and should think about ways in which you can “address a need” that they have.

The more effectively you manage to do this, the more they will appreciate you, remember you fondly, tell friends about you, and return to you again, whether you deal with hazardous waste disposal, or sell custom-made birthday cards.

This may seem self-evident, but a lot of new businesses get caught up in big marketing schemes and number-crunching games, while somewhat losing track of the fact that their main job is to do something useful for the customer.

1. Avoid catastrophic fear-based marketing

Everyone has come across totally catastrophic, fear-based marketing before. It’s sort of like the dark twin to the idea of helping a prospective client solve the problem they might be having – just, instead of emphasising the solution and its benefits, this type of marketing emphasises the problem and its most exaggerated horrors.

This kind of marketing may be effective now and then, but it’s also the kind of thing that people generally hate, and will come to resent you for.

If your pitch seems completely over-the-top and designed to frighten your audience, there’s a high chance they will write you off as a manipulative used car salesman.

So, avoid marketing statements like “without great SEO, you’re finished, you’re done, no one will know your name or care.”

1. Remain honest, reliable and trustworthy, and share feedback from satisfied customers

The best way to develop good faith with your customer base, is first and foremost to remain honest, reliable, and trustworthy. As always in life, good character is at the root of everything, and the rewards come downstream of that.

Many businesses may get away with behaving badly in little ways, on a day-to-day basis. They may continue in this way for years, as well. But, ultimately, you can be sure that these little transgressions are being noticed somewhere down the line, and will end up creating a negative buzz.

Instead, take the ethical path, even if it’s not always the easiest path. And be sure to get testimonials, and share feedback from satisfied customers – so that you can come “pre-approved” whenever someone drops by your website.