Category: SEO

SEO

How Modern Ways Of Working Have Helped Us Battle…

As the world has turned upside down and been thrown into unprecedented waters due to COVID-19, there is one thing that has kept us going. Thanks to technology and modern ways of working, many people have been able to carry on doing their jobs as usual. Luckily we have also been able to continue to communicate and see loved ones through the medium of the internet and video chats. As well as being able to work from home, a spotlight has shone on employee health. While many people were sceptical and uneasy about the modern ways of working before this pandemic, it is probably the most significant thing that has helped to keep a sense of normality when everything else is beyond our control. As we look to the future, it seems apparent that the new normal will see an increase in the uptake of these modern ways of working. 

Twitter’s Chief executive officer Jack Dorsey announced in an email last week that the company will allow its employees to work from home “forever” and in a blog post, the company said: “The past few months have proven we can make that work. So if our employees are in a role and situation that enables them to work from home and they want to continue to do so forever, we will make that happen.” The company is also giving employees increased allowances to buy home office supplies, including desks and desk chairs.

Companies across the tech industry are deciding how they can manage their offices in the coming months. Google and Facebook have extended their work-from-home policies into 2021. Amazon has extended its work-from-home policy until at least early October.

Over recent years people have somewhat become used to video Conferencing for meetings, and now even more people are conducting their meetings this way and doing so efficiently. It may well become the new norm in the future. Also, people have increasingly wanted the option to work remotely and run their business from a virtual office. They could be in a co-working space, at home or working from a cafe – whatever they feel like on the day. Some people are far more proactive this way or they need to be at home due to childcare. Now that we have proved that this way of working can be done, as Twitter has said, this may be the way companies go in the future. 

More and more workers today want flexible hours, and due to the lockdown and working from home, this has been possible. Since the lockdown, not everyone has to stick to the 9-5 business day, and many people are now working their own hours. As long as they are available for meetings and get there work done then it doesn’t matter when they do their work as long as they do it. 

Working remotely or from home has its benefits on the environment too as there will be far fewer commuters and therefore far fewer cars on the road. It also means that in the future, rather than people jumping on a long-haul flight just for a meeting or a conference, they will be more inclined to join online. This will keep the spread of diseases and carbon footprints low. 

SEO

Online Careers That You Might Want to Consider

We’re in the midst of a worldwide pandemic. The rapid spread of coronavirus has seen governments around the world encouraging more and more of us to stay home, not go to work, not let the kids go to school, not leave the house for anything other than absolute essentials like food and medication… This is good in terms of saving lives and reducing the pressure placed on healthcare systems right now. But it is also having a negative financial impact for many of us. A huge number of people have found themselves jobless, furloughed, or with a significantly reduced income over the past couple of months. So it’s not all too surprising that more of us are trying to come up with innovative ways to make a little money online. There are a number of different digital and online careers out there. You just need to find the right one for you. Here are a few different ones to consider!

Running an E-Commerce Business

The first option with a whole lot of scope for potential is to set up your own E-Commerce business. Now, this can take a whole lot of hard work to just get off the ground. But if your company and brand takes off, you could find yourself raking in a whole lot of money. Just look at Amazon, one of the most successful web-based businesses in the world! You’ll need to complete the following steps to get started in this field!

Creating Something to Sell

To have an online store, you’re going to have to have something to sell. Product development can take time. It will require market research to ensure it has appeal and to know how to price it. It will need to be manufactured. It will need to be tested. But once you have a unique and appealing product, the hard work and investment will all be worth it!

Creating a Website

Of course, to have an E-commerce store, you’re going to have to have a website. Creating a website nowadays can be quick and easy with Pay Monthly Websites. These will create an online space for you and will help you to design it so that it’s as appealing and functional for customers as possible!

Social Media Influencer

Social media influencers are making a whole lot of money online. These individuals are basically people who have a large following on social media. People find them attractive. People find them interesting. People will follow these people’s social media feeds to keep up to date with their lives and see what they’re doing, who they’re spending time with, what they’re wearing, what they like, how they live… anything to do with them and their personalities and style. But how do social media influencers get paid? After all, their followers aren’t paying for the content that these individuals are posting. Well, when people have a large following on social media, brands and companies will offer them money to promote or advertise their products to followers. The more followers and engagement you have, the more brands will be willing to pay you for a sponsored post. You also get the perks of a lot of freebies! Now, becoming a social media influencer isn’t easy. Not only do you have to have appeal, but you have to actively build up a following. Create and curate high quality content and keep posting regularly. You never know, you might take off!

Blogger

Bloggers earn money in a similar way to social media influencers. When you are a successful blogger with a large following, companies will pay you for sponsored posts, or to let them run ads on your website. Bloggers, like social media influencers, create content. But this time, there tends to be more focus on writing, photography and longer form posts. You can blog on whatever you like – travel, lifestyle, fashion, tech… whatever you enjoy. A key to success here, however, is to be consistent in the type of content you post. Try to stick to one category. This way, people know what they’re getting when they come to your page and are more likely to return time and time again.

Vlogger

Now to the last of the online influencer trinity – the vlogger. A vlogger is essentially a video blogger. You will create content in video form and post it on a platform like Youtube. Videos with lots of views get paid to advertise within the content and also get paid for ads appearing at the start of their content or part way through particularly long videos. Again, it’s good to choose a category and stick to it. Once you establish a fan base and become a known figure, you could also get a collaboration in the field you’re specialising in. Just take a look at James Charles – he’s got deals and collaborations from his makeup channel with brands like Morphe, as well as James Charles merchandise making him money on the side!

Freelancing

If you have a skill that can be carried out remotely, chances are there are some freelance opportunities out there that you can capitalise on. When you freelance, you undertake casual work for a company. You’ll come to an agreement on what the people or company you’re working for want and how much you’ll be charging for it. They may come back for more work at a later date. You may not hear from them again, as it may be a one-off project. Either way, it’s a good way to make some money on a remote basis. Now, if you’re going to freelance, it’s important that you register yourself as self-employed first. This will ensure that you can pay the tax and other necessary contributions you need to make at the end of the fiscal year. You should also remember to put these contributions aside each time you’re paid so you have the right money available and ready to pay when it’s due. Roles that many people are able to work on a freelance basis include graphic design, copywriting, photography and more!

Stocks and Shares

Getting involved in stocks and shares isn’t a guaranteed income, as you can stand to lose your investments. But many people do make a living this way. There are a number of different markets you can engage with, ranging from the stock market to foreign exchange, contract for difference, options and more. Before really getting involved with stocks and shares, it’s a good idea to learn about the basics, decide a market to specialise in or focus on, and practice with stock simulators. These are essentially simulators that allow you to invest in the stock market in real time – just without using real cash. Sure, you don’t get to keep any profits you make. But you don’t lose money on any bad investments you make either. This is a good way to get to grips with the work before putting any money on the line!

Virtual Assistant

People often need assistants, but don’t want the responsibility of taking on a permanent employee, or having to provide an assistant with a place of work. Often, you’ll find yourself working for small business owners who are starting out and still working from home. Virtual assistant roles are similar to traditional assistant roles – you just complete the work from your home instead of an office space or other commercial premises. You’ll answer calls, reply to emails, schedule meetings, organise calendars… just safely at home!

These are just a few different careers that you might want to consider if you’re looking for work that you can complete independently and from your own home. These roles do require a lot of self-control and discipline. They require a lot of time investment and sometimes financial investment. But all in all, if you experience success, you could earn a whole lot of money and be on a career path that suits you down to a tee! So, if any of them appeal to you, why not give them a go?

SEO

Need To Work On Your Customer Service?

Have Marketing Campaigns on Your Side

This is where the internet comes in. Don’t use big flashy titles and promises you can’t follow through with when it comes to placing ads on facebook pages, that’s how you lose customers in the long run. Be smart about how you approach the process of running a marketing campaign. If you have the chance, bring in a video production company rather than trying to do too much yourself and ending up with something that might look amateurish.

If someone isn’t impressed, they’re going to let the people they know know about it, even if you don’t hear anything of their queries. Thus, you lose a lot of possible advertising as a result when you consider that fact that a person can have as many as 150 close friends at once! On social media that can be even worse, as friends list sometimes go on and on in the hundreds.