Category: Blogging

Blogging

Tips when Relocating Your Business

If you are moving business premises, whether it is across town or even across the country, you need to do a lot of preparation. You need to make sure that you take care of your clients and you also need to look after your team as well. This is easier said than done when you have so much going on, but there are a few things that you can do to make the whole process easier on yourself.

 

Budget

The first thing that you need to think about is how much your relocation is going to cost. When you move offices, the cost can build up fast and it’s very easy to overshoot your budget. If you have a project manager, then there is a high chance that they will be responsible for the budget, so work with them to make sure that you are being realistic. When you have set your budget, it is important to make sure that you stick to it. This is because you may have to transport specialist equipment, or even art and chemicals. As if that wasn’t enough, you may also face timing limitations. If you want to make your move successful, then it is important that you work out the full cost of your move before you even start. This will help you to avoid misjudging any sizable costs and it will also help you to feel confident in the decisions that you make.

 

Interior Solutions

Depending on the state of your workspace, it may be that you need to refurbish it. Ideally you

need to hire someone who is able to offer you a turnkey solution while also meeting your timeline requirements too. If you can go to a company with a clear idea of what you need, then they should be able to take complete control over your design and office concept. They should also be able to help you to delegate any other jobs that need doing too, so it is important that you keep this in mind. By working with an office fitout company, you can also maximise the office space that you have. This is ideal if you are growing quickly or if you need to move to another location. Construction labour hire doesn’t have to be expensive either, and when you find someone who you can trust then there is no reason why you can’t use them for everything you need from that point on. This will save you time and money!

Communication

Think about it, who needs to know that you are moving? Effective communication is essential if you are relocating. You need to have a strategy in place so that you can help spread the word about your move. There are many ways that you can tell your customers about this, and even your suppliers too. The method that you use will largely depend on the type of business you own. For example, you can send out an email, put a notification on your site or even add a PS message to your emails. This will help you to tell everyone who needs to know, and it will also help you to keep everyone in the loop too. The success of a relocation project usually comes down to the soft elements of the move. You need to keep your team on your side and you also need to relieve any anxiety that they might have. Listen to their concerns and try and address them as much as possible. Your service providers also need to know as well, so that they can help you with the move and so that you can have your services re-setup as soon as possible. Some service providers will require a formal notice period, so make sure that you give them this and that you are respectable at all times.

Furniture

When it comes to your office furniture, it is not unreasonable at all to think that you have a few choices. You may be able to take the furniture that you have right now to your new location or you may want to replace it with brand new furniture. Either way, you need to work out which option is best for you. It is more than possible for you to re-upholster your existing furniture so that you can make it as good as new. You can also completely transform your office design by doing this too. This whole process can be entirely beneficial as it is not wasteful at all and it is way cheaper. Your integrated service provider will always be happy to discuss the options that are available to you and they may even be able to help you to get the whole project turned around faster too, so it is never worth discounting their services.

 

Computers

Think about it, how are you going to relocate all of your IT, electrical equipment and servers? Are you going to upgrade by the time you move in? When you consider relocating your data and equipment, there really is no shortage of things that you need to consider. Your computers and your data points are critical to your business and you need to take the right steps to make sure

that they are well protected at every stage of the process.

 

Desktop

Each of your colleague’s setups will be entirely unique. This will be the case in terms of configuration and even in screen equipment too. Before you move, you have to make sure that you take note of which computer belongs to which employee and you also need to help them set up their new office too. There is a chance that your network infrastructure will be very complicated, and they may even contain sensitive data too. For this reason you have to make sure that they are secure and that you use engineers who are CTC cleared so that they can work with you to get the whole job done.

 

Data Centres

Servers that host any kind of critical data really do need to be relocated properly. You also need

to keep downtime to a minimum as well. Migrations need to be secure and they need to be seamless. This will help you to relocate and it will also help you to avoid breakages or failures. If you do have a breakage then you will understand how expensive this can be and it may even compromise your entire move as well, so take the time to use specialist packaging and also do everything you can to stop any static build-up.

 

Leased Equipment

Some of your equipment may require approval from the vendor. This needs to be done before you can risk moving it. If you have some specialist equipment then there is a chance that the vendor will insist on moving it themselves. They may even require you to follow a moving process that has been completely approved by them. Either way, this will all be listed in your contract documentation so you need to keep that in mind.

 

Telephones

It is so important that you allow enough time to make sure that all of your phone systems and even your internet connections are live from the day you move into your new office. It doesn’t matter whether you are opting to go with a new provider or whether you are staying with the same one because you need to make sure that your connectivity isn’t lost in transition. Any problems need to be dealt with from the day you move in and you also need to make sure that you put in the effort to hire someone to handle the wiring.

 

Old Furniture

Relocating offices is a fantastic way for you to declutter. It gives you the chance to sort through some old files and it also gives you the opportunity to get rid of some old furniture. If you have some IT equipment that you don’t need then you can throw all of that out as well. There is absolutely no point in you spending a small fortune on moving anything that you have no intentions of using, and if you are not careful then you may end up with a cluttered office space too. Sure, disposing of items can be expensive and if you have unwanted furniture such as IT or electricals then you might be able to sell them. If you choose to use a sustainable clearance provider, then they may be able to help you out as well. Donation is also an option, so think about someone who is in need or someone who could use a couple of desks. If you want to get the best result out of this then you need to advertise your furniture a couple of weeks before you are due to move out. When you do, you can then give people the chance to sort everything out and you can also avoid paying a ton of fees.

So, there are many things that you can do to make your office move easier, and by taking the above points into account you can be sure to save money too.

 

Blogging

4 Affordable Ways To Promote Your Business

If you’re a small business or just starting out, it can be challenging to get your name out there amongst the noise of your competition. To get started, you need to develop a marketing plan to make sure you’re talking to the right people t the right time. There are several ways in which you can do this. Some might require a little more investment than others, but if your budget is somewhat restricted in the initial phases, check out these affordable ways to promote your business and gain valuable leads.

Social media

If you’re not already on social media, you certainly need to be. This tremendous resource is a potential goldmine for a small business, as it can help you tap into a targeted selection of people looking for your products and services. Deciding what platform to focus on could be the tricky part, as you need to understand the type of engagement each produces. Once you’ve set up your page, you can now start to advertise to potential customers. Social media advertising is an affordable way to get people looking at your brand, plus you can set budgets to stay on top of costs.

Trade shows and events

If you’re looking to get a little more footfall for your business, and potentially look at both B2B and B2C selling, attending a trade show is a great idea. This gives you the opportunity to promote your products or services within a chosen industry and network with like-minded people to help grow your business. Different events have different setup fees, but once you’ve invested in a trade stand, you can use this time and time again. You’ll have to think about other aspects such as promotional materials and ID cards etc. for staff so check out this website for more information.

Email marketing

This form of marketing is said to be one of the most effective for converting customers. However, the challenging part of this marketing funnel is creating a database of people that want to hear from you. In the early stages of business, it’s essential to get your list started and allow customers to join your community to hear about the latest products and offers etc. Once you’ve begun to build this, regular (but not too regular) emails can be sent to keep your customers engaged and up to date with your brand. There are several software options that have free plans for smaller databases so you can create emails and send for no cost at all.

Search engine optimisation

If you have a website and are struggling to get any hits, you might not have optimised it for the search engines. SEO can be complicated when you get into the technicalities; however, the basics should be mastered to help you get seen when people search for your products or services. There are many resources online that can help you address the main elements of SEO, plus you’ll find plenty of experts that can lend a hand to fit your budget.  

 

Blogging

Website Wonder

How many websites do you visit each day, tens, hundreds? However many you browse through, chances are you’re able to make a snap judgement on the kinds of websites that work and those that are very much going nowhere.

When you’re working on your own site, you’re looking to fulfill three or four golden rules to ensure that your lucky hits become return hits. Your website is your shop front so make sure you’re not missing any key components. In this blog we take you through some of the basics and some of the more sophisticated elements of developing your own website.

Landing Page

If your website is your shopfront, then your landing page is the display window. It should be less about you and more about the products you offer. When writing content for your site, think about how you can demonstrate to your customers the benefits of exploring your products or services.

If you’re unsure on how to write web content, don’t scrimp on this element and have a content developer write your website for you.

Create a menu bar that is clear and logical, with the same applying to any sub-menus. Make your landing page the first step of a logical progression around your site, funnelling as many visitors as possible to your products and ultimately to your checkout services, if applicable.

Media

Wall-to-wall text is a big no. Think about breaking up that text over several pages and concentrate on creating a strong visual theme for your site. If you’re using images such as photos, make sure that you’re sourcing them from a high quality site.

Make sure that the images are also royalty free, which means you have permission to use them on your site and they’re not subject to copyright issues. When using video, make sure that the imbedded media is formatted correctly and plays as soon as your website is opened. Your website will need to be able to support rich media formats. Your customers will not wait around to see the content of your video load, so it needs to load first time, every time.

 

Customer Extras

Communication and accessibility are key components that your customer will expect to find on your site. If you’re selling products or services, then your customers may have questions. Alongside your email, telephone number and queries form you should also consider creating a customer services bot.

Not sure of the benefits of a bot then visit a bot building resource page to discover how this element will make your website a one-stop for your customer.

You should also include customer testimonials on your site. These one or two paragraphs go a long way in giving your customer some reassurance that they’re dealing with experienced professionals.

Have your existing customers write a few lines for you and make sure they are properly credited to a real person in that company.

Finally, consider how your website loads on mobile devices. More than ever, we access websites on the go, walking down the street, sitting on the train. We are mobile people who need to do our banking while out and about. Your customer will expect your website to load properly, to look just as good on a mobile or tablet as it does on a laptop.

When you’re setting up your website or thinking about giving it a makeover, you need to find a combination of text, images and customer extras that mean your site rises head and shoulders above the competition.

You want your site to be found easily so think about how your content might be maximised for Search Engine Optimisation (SEO). You’ll need to consider your key words, you’ll need to think about how people are going to find you and know your site exists. There’s little point having a great site if it languishes in a forgotten element of the internet.

If you’re able to, look at what your analytics are telling you. Which pages are getting the most hits and which are underperforming? Your site can and should be a constantly evolving site and one that you adapt and fine tune until it’s functioning to its maximum capacity.

Get your website running well and you’ll have access to the best resource in your business and a direct line to your customers. This is your shopfront and the gateway to your business so make sure it’s attractive, make sure it’s clean and well-designed and make sure it’s easy to navigate. Get it right and send your business soaring.