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When you are running a business in the digital space, you need to consider how you are going to get your traffic to your website. Your site is visible for all to see, and you need to ensure that you are putting the work in to make it happen. Website traffic doesn’t build up overnight; it takes time to make sure that you are getting the right traffic to your site and you have to do what you can to get more eyes onto your site. 

Your website is going to be a big part of your business and using Google SEO traffic strategies will help you to build up that audience that you need. The harder you work on this, the better results and return you will get from your customers. Asking your audience what they want to see from you is a good place to start, but here are ten tips for driving website traffic! 

1. Start a blog. Believe it or not, a blog is actually one of the best things that you can do to drive traffic. It is a long slog to build your blog and keep churning out valuable content. Regular blogging is going to be a big deal for your business, so make a point of hiring someone to write for you if you don’t have the time to do it yourself. Not only will it improve your odds of appearing in search engines, it’ll ensure that other sites pick up and link to your business and content. 
2. Make sure that you are active on social media. If you post regularly on your social media business accounts, you’re going to expand your business and ensure that you know what your audience wants from you. Posting regularly on your social media is really going to help you to contact the relevant audience that you’ve been looking for. You can also make sure that you join the right groups and bring your content in front of new eyes all the time. If you consider how many billions of people are on social media, you’re really going to be able to extend your reach to different corners of the globe rather than just the local area.
3. Be a guest. Posting on other people‘s websites and guest blogging is really going to help you to showcase your site to a brand-new audience. If you ask other bloggers to swap blogs with you, you can post on their site and you can host some of the blogs they have written, too. Not only does this help you to get in front of a brand new audience, it’s going to help you to reach out and show what you are made of. You’re going to be doing something nice in return, but your content getting out there is the goal.
4. Make sure that your website is visible. We talked about driving traffic, but if you don’t put your website link everywhere that you can, you’re going to slow that traffic down. Promote your web link on your email signatures, your business cards, your vans and vehicles, your company uniforms – everywhere that your website is increasingly visible both on and offline the better. Your website has to be seen if you want to drive traffic, so let’s make sure that you can get it out there in big bold letters.
5. Be a part of Google My Business. If you want to ensure that you are seen, you can add so much more content to your profile for free when you have a Google My Business profile. This could even include a list of the products that you sell and this can increase the likelihood of people taking through to your website. Nobody wants to see a business name and not know what they do, so if you ensure that you claim your Google My Business profile you can talk about whatever you like. 

6. Make sure that you have an email marketing list. Email marketing is not dead which means that you need to have a button on your website for people to input their information. While you are selling out on email marketing, make sure that you are adding value by showing people emails and content that they would like to see. You can run a survey to help you with this, reach out to your audience and ask them what they would like to see. Email marketing really is worth its weight in gold and if you’re not sending regular emails to prospective customers, you’re losing out.
7. Consider video marketing. If you have noticed that the rise of online video marketing is going up, you might be more on the ball than you think you are! Instagram reels are turning into the new TikTok, which means that everywhere you look people are using bite-sized videos to sell things. YouTube is the second most popular search engine in the world, so you could repurpose your best blogs as videos with links back to your website.
8. Answer questions and become an authority online. You could get online and make sure that you are signing up to question and answer websites to answer people’s questions. Not only will you be able to market your business, you can talk more about what you know. This makes you an authority in your sector and this is exactly how you can pull in some new customers
9. Considered influencer marketing. You might have seen the rise of influences on social media which means that you can utilize the audience and their influence on the rest of social media to bring traffic to your website. If you have an ecommerce website, you can even give influencers discounts and free products to help to drive sales and gain actual reviews.
10. Use your marketing budget for paid advertising. You can have a small budget towards paid advertising on search engines and social media to promote your site to audiences that may be interested. It doesn’t have to cost much, so make sure that you put a small amount into your budget so you’re not wasting too much cash.

What do you see when you look at your website? Does your website have updated, enticing, and eye-catching content and design? Is your website future-proof? This article will share some of the most essential web design tips that can turn your website from old and boring to new and improved for 2022. 

Be As Simple As Possible

Remember, the main goal of your website is to communicate your core message to your target audience. It should be simple and easy to navigate so your visitors will be better able to process your content and find what they are looking for easily. 

Focus On Readability

Will your target audience understand your content? Are they well-organised or is your content cluttered? You need to consider whether your audience can easily understand what they are reading. To make it easier, avoid using blocks of text. Make use of lists and bullets for better readability. 

Use High-Quality Images

A lot of people are visual learners and a huge amount of the information that we consume is tranismitted in our brains through visuals. So, it is important for your website to have high-quality images to effectively convey your message instead of just using text in your web design. 

Visuals also help connect with your audience while providing a deeper explanation of your written content. High-quality images also portray credibility and professionalism. 

Include Keywords and Phrases In Your Headline

Don’t use vague and wordy headlines that might confuse your audience. Be as direct and clear as you can and use keywords or phrases to capture the attention of your visitor. 

Don’t Forget Your CTA

A call-to-action or CTA is crucial in your business, especially on your website. You need to be clear on the next steps that your site visitors should take. Be careful not to overdo it. Do not add CTAs to the top of your page. Not everyone who visits your website will be ready to take the next step, so it’s better to put your CTA at the bottom of the page. 

Be Mindful Of 404s

Make sure your audience doesn’t get 404 errors when they visit your website. 404 means that your page can’t be found. One of the most common causes of this can be because the website was moved or deleted, or the URL is wrong. 

Colours Are Very Important

The colour palette that you use on your website should be in line with your brand colours. It shouldn’t be too bold or overpowering, so your visitors do not get confused or distracted. 

Design Should Be Mobile-Friendly

Most people access the internet using their mobile phones. Your web design should be mobile-friendly so your audience can access it easily. Google also prefers mobile-friendly websites. 

Consider Easy Navigation

Most of the time, people won’t spend more time on a website that seems too complicated to use and navigate. You want your site to be user-friendly, so visitors will stay on it for longer and increase your conversion rate. 

There are numerous ways to advertise your small business, ranging from Facebook ads and newsletters to traditional print and public relations. But how can you tell which one is the best?

Media relations, often known as public relations, is the process of getting stories about you and your company published in magazines and on their websites. 

Perhaps you’ve won a new contract, introduced a new product or service, hired new employees, or attained new highs. It may be that something unusual has happened in your company, or that you’ve hit an important milestone, such as an anniversary, or that you’ve sold a large number of things. Giving advice or having strong opinions on a subject and being willing to publicly express them is another approach to garner attention.

Your target audience will notice you if you appear in the “proper” places. Being featured in chosen trade periodicals will benefit your engineering business. If you want to promote your café, however, the local newspaper and magazines are the best locations to look. 

Such coverage not only improves your profile but also allows you to communicate key factual statements about your company while also promoting its values and culture.

If used correctly, social media may be a valuable tool for marketing your company. The potential to reach and engage with such a large audience is not to be ignored, with over 53 million active users in the UK as of January 2021. 

Social media is a terrific way to connect with those who are already interested in your company while also introducing it to new people. Consider your business goals and marketing plan before beginning to design a social media marketing campaign. Do you want to reach a larger audience, increase website traffic, or increase product sales? 

It’s also crucial to know who your target audience is, what platforms they’re likely to utilise, and what kinds of material they’ll find interesting and valuable. Whether you’re on Facebook, Twitter, or Instagram, creating relevant material for your audience is critical to your social media success. Consider what your audience wants to see and what value content you can provide in exchange for their time when developing content. 

If you’re in the service industry, offering free resources and tips from your company can go a long way – you’ll become their go-to source for information, which could lead to new business. If you’re a product or a brand, invest in photography and video and use your assets to build a consistent brand identity.

It’s also important to remember that marketing is different for each different type of industry and business as they all have different target audiences and goals. There are also specialised marketing agencies for different niches like Legal Marketing or Business Marketing to even specific things like builder and landscaping marketing. Finding experts in those fields will also give you top quality results and top quality reach so you are making the most of your marketing budget. See if you can find an expert to suit your needs. 

If used correctly, social media may be a valuable tool for marketing your company. The potential to reach and engage with such a large audience is not to be ignored, with over 53 million active users in the UK as of January 2021.

Being used correctly is vital when it comes to social media. Depending on how you are going to use it, whether it is to sell your products and services, provide your target audience with tips and advice, or create connections with your customers, you must know the ins and outs of social media. Not just how to publish content, but also any rules and regulations that may apply to your particular industry and the kind of content that you are publishing. For example, if you are in the medical industry, you will need to ensure you are not spreading misinformation and you only talk about things that you are qualified to talk about. There are also other considerations, such as data protection and consent. It is a good idea to familiarise yourself with things such as the digital markets act terms.