Corporate events are an effective tool that any business can use. Helping to increase brand awareness, entice new clients and showcase what you sell, there are many reasons why businesses opt to host them every year.
But if you’re new to the game and are unsure as to where to start, the prospect of holding an extraordinary corporate event for your employees, clients and customers might seem daunting.
To help with this process, here are the 5 steps that you should take when organising your upcoming event!
Set An Ideal Budget
This is perhaps the most important step in the process – as without it, you’ll find that you will spend more than you realistically should. Finding out how much money you can spend as early as possible is vital. And it will have a great impact on the type of corporate event you can organise.
By sitting down with your event staff and financial team, you can determine what your budget can be and the options that align with it.
Choose A Date For The Event
If you plan this in advance, you’re sure to find numerous locations and suppliers that will line up. If the event is seasonal, such as a Christmas or Summer party, it’s important that you set the date early as it can be an incredibly busy time.
When choosing a date, you’ll want to consider:
- The amount of notice that you’re going to give.
- How long it will take to get everything prepared.
- If it aligns with any new products or services you’re launching.
- What locations are available nearby.
Scout For The Ideal Location
As it’s such an important event for your business, it’s vital that you look at a variety of venues before making your final decision. However, not only do you want it to impress your guests and employees, but you’ll also want to ensure that it has the capacity to hold everyone.
There’s nothing worse than booking a venue without considering how many people will actually attend the event. So to save your business from that awkward situation, plan this way ahead of the event.
Catering is another vital aspect of your event. Creating an atmosphere and showcasing the effort that you’ve put into the evening, it’s something that should be taken seriously and booked in advance. By looking through various platforms, you’ll find an online business that provides event catering.
Comparing and contrasting different suppliers, by reading customer reviews and trying out their food, you’ll get a better idea as to which is the most suitable for your bespoke event. Through delicious catering, you’ll also attract attendees back to your future events – increasing awareness and revenue in the long term.
Promote, Promote, Promote
Without marketing, your stakeholders, clients and other attendees won’t be aware of your upcoming event. So make sure that you promote your event far in advance to ensure everyone can come. There are several ways that you can do this, including through:
- Social media posts
- Blog posts
- Direct email invitations
Although this might seem like a stressful step to take, if it’s done correctly it can prove to be very effective. Putting in the effort in the start and working out the logistics, you’ll find that you will have a successful event that attendees never forget.