If you are utilising social media as an inherent part of your digital marketing campaigns, then you will be aware of the importance of engagement. Essentially, engagement is the degree to which people are actively responding, liking, sharing and otherwise interacting with your posts and content. It is a reliable marker of how successful your social media campaign is, and one of the main results that most people are looking for in marketing these days. So what actually leads to better social media engagement in general? Let’s take a look at some of the most important things to remember.
In essence, it doesn’t actually matter what you are posting if you are posting it when nobody will really see it. If you want to have a better engagement rate on your social feeds, you are going to have to get the timing right. This incorporates simple considerations such as time zones and where your customers actually are in the world, and more specific or niche concerns such as what times your target demographic tend to be most active and respond the most, and timing your campaigns in line with your product releases. If you can time it right, you will get more engagement. It’s that simple.
Certain types of content are just always going to get more likes and shares. One example of the kind of content that people generally engage more with is video, and it’s one reason why so many companies are making use of video in so many parts of their digital marketing campaigns. With a professional corporate video production team on your side, you can produce some beautiful videos to tweet out, share on Facebook, and put on YouTube. You’ll be amazed at how much engagement these posts get compared to normal text-based ones, and you’ll find yourself wondering whether you should do more videos in future.
The main reason that brands fail to engage with people on social media is because they suffer from a lack of strategic vision. You have to work out a strategy early on and make sure you actually stick to it, otherwise you are going to struggle to get the kind of results you are really hoping to see. For instance, you might want to choose a fun and silly brand voice, or a serious grandfatherly one. It’s all about working out what works for your audience and your wider brand, and then sticking to it religiously.
If you want engagement to actually turn into leads, you need to make sure that all of your contact details and links are up to date and correct. As such, an important part of all of this is optimizing your profile pages on the various social media sites and apps. Keep these updated and fresh, and you are going to have so much more success as a result.
With these tips, you should be able to have much more social media engagement in no time at all.