While most online marketing, is, well, online, there are a few notable exceptions. One of these is the blogger meet-up, the chance to get a whole heap of influencers in the same room and exposure them to your product and brand. With that in mind, here’s how your small business needs to approach this opportunity to ensure you get the maximum return on your investment.
Don’t spend more than you hope to gain.
One essential aspect to maximizing your return when being involved with a blogger meet up event is to try and quantify the advantage in the market you will gain from this action. The reason that this is so important is that these events can end up costing a lot of money, and if you don’t have an idea of the sort of return it can bring, you can end up spending way more than is prudent.
Also, remember that while your visual game needs to be on point, as discussed below, there are some smart ways that you can save money on the materials you need to dress you stand or area.
In particular researching wholesale price tablecloths, banners, and any other decorative resources you are going to be using can help you ensure you are getting the best quality items that will make your stand shine for the lowest possible price. Something that is essential if you want to make sure that your attendance at a blogger meet-up is financially justifiable.
Get your visuals right.
Next, do not forget that the way you stand is visually dressed can have a huge impact on whether it appeals to the bloggers that are attending or not. Traditionally branded items like banners, business cards do have a place, but usually, the vibe at these meet-ups is more informal and focused on fun.
With that in mind try and create something original that the bloggers will enjoy like decking your area out like a tearoom, beach, or give it a luxury pampering vibe. Remember you want it to stand out and be linked to your brand so it will stick in their minds and help you get better visibility for your company.
Freebies are the name of the game.
Lastly, the real nitty-gritty of these blogger meet-ups is providing attendees with the chance of sampling your products. The best way by far to do this is to offer as many freebies as you can. People love free stuff, and sending them home with a gift bag jammed packed full of samples of your products, along with other delightful things like coupons and sweet treats can help them hold your business in high regard.
Vlogger unboxings are great marketing you can secure through meetups.
Also, you increase the chance of being reviewed on their blog or vlog with freebies, something that truly is the main aim of the game with these sorts of meetups. Remember to get their contact details as well, so you can send them further packages to unbox on their blogs and channels. Something that will enable you to continue to tap this very valuable form of marketing even after the event.