Did you know that there are now more than 2,700 castles listed on Airbnb?
Castles are a popular destination for millions of people, all looking for that magical, fairytale getaway and escape from the usual humdrum of life. And it’s a powerful business opportunity. In a world dominated by social media, there’s a market out there now for people who want to get away from it all and enjoy a little indulgence.
The setting is the main draw of castles. Guests want to feel as if a stay with you is a magical, enchanting experience. But guests also get to enjoy a host of other benefits, including the culture, beautiful food, and usually, stunning grounds and views over the surrounding landscapes. It’s no wonder they’re becoming an increasingly popular destination.
Do you want to create a castle-based hospitality business? Make sure you fully digest the following information:
Choose A Castle With Potential
You might think that all the castles on the market have already been snapped up, and those that remain are too expensive for mere mortals like you to afford, but that’s not the case. Many castle-like properties are surprisingly inexpensive to buy upfront.
The reason for this has to do with the ongoing running costs. Many owners underestimate just how much money they have to set aside to own and operate a castle. Ongoing maintenance, heating, and other bills all soon add up, making them unaffordable for all but the wealthiest.
You can, however, create a viable business by renting out rooms, a bit like an Airbnb. The quality of the castle will determine how much you can charge. The majority of castles can turn a profit by converting into a hospitality business.
Create A Regal Atmosphere
Most guests stay in castles because they want to experience a medieval fairytale life, a million miles from modern city life. Your castle, therefore, should be an escape that caters to this audience, even it if means parting somewhat from the historical narrative.
Where possible, embellish the hearth, creating something long, low, and of majestic proportions. Use a decorative castle carpet to dress the floor and choose plenty of old-fashioned ornaments to deck the halls. Antlers are always a good choice.
Put Heating In Every Room
While castles are impressive buildings, they’re not known for being warm. You will, therefore, need to put heating in every room to make sure that your guests stay warm during their stay. Do what you can to plug gaps in the stonework and add insulation to the building wherever possible. You may need to install separate radiators and underfloor heating in ensuite bathrooms.
Pamper Your Guests
Castles weren’t just fortification and dungeons in the medieval era: they were estates in which kings, queens, and the aristocracy indulged in lavish lifestyles. Pampering your guests, therefore, is essential, although how you do it will be a little different from times gone by.
Many castle-based businesses offer a spa and relaxing swimming pool facilities. You could also invest in professional sports halls and gym equipment.