When you begin a new business venture, there is no talk of failure. Even though more than half of new firms go out of business within the first year, the mood is positive. However, after the honeymoon period ends, realisation begins to set in and you come around to the fact that your company might
Marketing is one of those things that a lot of businesses spend a lot of time, money, resources focusing on. Of course, there’s a very good reason for this. After all, if you’re not able to bring customers to your business or let them know about your product, then your business is never going to
Behind every successful business is a successful brand. There’s so much competition in the modern marketplace that the only way to truly stand out from the many similar companies in your respective industry is to have a distinguishable brand. You need to stand out in some regard, and the best way to do that is