Achieving local success is a fantastic starting point for any modern company. However, the world now feels smaller than ever, which is why it would be business suicide. After all, there will be competitors from around the globe fighting to steal a share of your localised audience. The only way to fight that is to expand the brand by generating sales from a broader demographic.
Here are five fantastic ways to successfully boost your sales figures in new territories.
Build a global team.
A freelancer directory like fiverr.com allows you to team up with workers from around the world. Alternatively, you could simply post remote-based roles on job vacancy boards. By having employees that can relate to the unique issues affecting individual audiences, you’ll see far better results. From marketing to customer care, this step can revolutionise the entire firm with almost instant impacts. In many cases, it’s a great way to lower staffing costs.
Join forces with other brands.
It’s very easy to fall into the trap of thinking that you have to go it alone. In truth, most other companies aren’t direct competitors. In fact, they may share a similar audience without selling the same type of products. When this is the case, joint marketing campaigns can be mutually beneficial. After all, two heads are always better than one. Thanks to digital links, you can even work alongside companies from other cities for even greater results.
Open new offices.
Expanding the business by opening new offices in secondary territories can work wonders. This is especially true when you choose big cities. While this may seem like an expensive and almost impossible task, it doesn’t need to be. A virtual office provider like yourvirtualofficelondon.co.uk gives you an instant presence. And it comes without the huge expense. Better still, this status in prestigious locations can enhance your rep with the original clients.
Another solution to those issues is to turn your company into a franchise. Let managers from around the world leverage success on the back of the brand name. When you tutor them about the core principles that have allowed the business to achieve its current level of success, they’ll be set for great things. While you’ll only see a percentage of the profits, but achieving something in those secondary locations is far better than nothing. The overall brand image should soar too.
Utilise affiliate schemes.
As well as franchising, online opportunities allow you to look at affiliate schemes. This strategy means encouraging others to market the business to their friends, family, and social media fans. They’ll take a percentage of the profits, but so will you. This allows you to infiltrate new audiences, both geographically and demographically. Best of all, it doesn’t cost anything to incorporate this idea as payments are made after sales. Marketing never felt so easy.
It would be easy to sit back and rest on your laurels, but showing the ambition to reach new audiences is the key to achieving sustained success. Now is the time to put those plans into action.