Are you worried about the high level of lost sales in your business model? Here’s what might be going wrong.
First, you do need to provide your customers with as many choices as possible. If you don’t offer them all the choices, then it’s possible the choice they want isn’t there and that could stop them from buying. This could be linked to deliveries. Or, it might be something to do with purchase options. Some customers will prefer to buy through a debit card while others will want to buy on credit. You should be able to offer all these possibilities.
Often a key issue that stops customers from committing to a purchase is not being able to find the information that they need. If customers can’t find the answer to a question, then they are unlikely to buy. That’s why you might want to invest in web chat software. This is an easy way to engage and deliver the answers that customers need. It’s also useful if your site has a poor structure. Don’t forget, it shouldn’t take customers anything more than three clicks to find what they want on your site. A web chat software can cut through the maze and help them find the page they are looking for immediately.
One of the key mistakes that people often make is thinking that getting a customer to put the product in the basket is the final problem, but that’s not the case. A lot of baskets are abandoned for a wide variety of reasons. That’s why you need to make sure that you are engaging with your customers the right way. Specifically, you should think about following up and querying why they left the basket in the first place. You can do this through a wide range of different sources including email and social media. Once you engage, you’re more likely to save the sale.
You quite literally can’t afford to be outpriced by the competition. If this happens, then you will end up in a situation where you are struggling to get the number of customers that you want. Customers are fickle and very easily swayed by a cheaper deal. If you are worried about this, then it’s best to research and keep a check on different prices on the market. Ideally, your price shouldn’t be too high but you can’t afford to undercut them either. Doing so could trigger a price war and that’s the last thing you want.
Or finally, you might find that customers choose not to continue with a purchase because of the presentation of a product or a service. This is why it’s so important to get images and web design right online, If you don’t do this, then you will end up in a situation where customers think that you are delivering a poor quality solution. The trick here is to make sure that you are hiring a web designer. They will get you to the right point.