Even if you are completely satisfied with your products and pricing, it counts for very little without the right promotion. Engaging your clients in a manner that converts interest into sales is one of the most important aspects of the whole business operation. While every business tires, only a small percentage actually succeed.

Creating a winning plan of action is vital, and focusing on three main situations will serve you extremely well. Here’s all you need to know.

In-Store

Attracting passing trade relies heavily on location. But you also need to ensure that the storefront appeals to the desired demographic. However, you cannot fall into the trap of thinking that getting them in the store is all that matters. In truth, there’s so much more to consider.

Promotional ideas like running competitions or tasks related to your products can work wonders. Equipping staff with Square Up mobile POS terminals can allow them to offer a far more personalised shopping experience. This, combined with friendly staff, ensures that they remain engaged with the business in a positive manner.

Quality products and value will always be the priorities. Still, when those interactions are of a positive nature, it can only leave a positive impression.   

Online

There’s no escaping the shift towards online transactions. In fact, many businesses now rely massively on their digital revenue streams, even when they still maintain offline stores. A well-designed website that is optimised for mobile is vital. This can also include an App.

However, it’s imperative that you go the extra mile by gaining engagement through other platforms. Participation and regular interactions are vital for all demographics. Using Instagram stories to spark a big response is ideal. Meanwhile, blog posts and product links promoted through social media can work wonders too.  

If it promotes the personality of the brand along with the products you sell, success is assured. Moreover, many of those users will spread the word on your behalf.

Trade Events

As with online methods, your domains are only one area where success can be achieved. With regards to offline marketing, trade shows and networking events are key. They open the door to audiences and opportunities that would otherwise be kept close. Make sure you take them.

Yours won’t be the only business trying to win over those potential clients, though. Experts at Open Exhibitions can design winning stools and presentation facilities. Meanwhile, using videos and visual aids can work wonders as you bid to keep passersby at your stool rather than moving on. Again, some of the in-store ideas can be used to great effect.

This is a particularly popular option for gaining B2B clients, although it can also win over consumers.  

The Final Word

Keeping customers engaged is one of the key steps en route to gaining the sales figures needed for success. While mastering this aspect alone won’t be enough to achieve sustained profits, it will certainly go a long way to helping. Underestimate its importance at your peril.