Category: Business Blog

If you want to market your business then you will know more than anyone how hard this can be. You will also know that if you want to market effectively, you need to have a big enough budget and this can be difficult if you don’t have much of a budget at all.

Blog Comments

Did you know that you can get a ton of shares, follows and more by just commenting on blog posts? Make sure that you follow some top quality blog posts and try and get noticed by the owner. You will want to stand out as being a top contributor, and you also need to show that you are more than willing to give them something in return for linking to you. It’s important that you don’t just dump your website URL in their comment box in this instance, because this will cause your ranking to plummet and it will also make you look distasteful in the eyes of the website owner. Remember, the more value you can add to someone’s site, the better! So give your feedback on blogs, offer alternative links and share your opinion.

Be A Good Host

The main thing that you’ll want to do with your marketing is try and drive traffic to your site. You’ll also want to try and encourage people to comment on your own site and to also get involved. One way for you to do this would be for you to host a webinar. When you do host a webinar, you’ll be able to connect with other people and you will also be able to find out what people think and how you can improve. If you feel a little unconfident with this and you want to invest in a marketing company then Hello World are a great choice.

Get on Social Media

Another way for you to make the most out of your marketing efforts when on a budget would be for you to get on social media. You’ll want to sign up with as many sites as you can handle, but when you do this, you have to make sure that you try and monitor them as much as possible. If you know that you can’t manage more than three sites for example then you won’t be able to run them all efficiently if you sign up to more than this. If you know that you can handle this many then you should go for it, as it is a great way for you to really get your name out there.

Offer Free Help and Advice

You would be surprised at how many people need help and advice out there, but much like yourself, they don’t have the budget to pay for it. If you want to establish a good client base then one way that you can do this would be for you to offer some free, basic advice. You can do this on your blog and when you are able to help people, you can then entice them to come and buy a package from you or anything else similar. They will much more likely to do so when you help them out and this is a great way for you to build your business.

Being a business owner is a totally different experience to working for someone else. After all the buck stops with you, and that means there can be a lot of stress and responsibility resting on your shoulders. Happily, there are some ways that you can make running your business much less stressful, just read on to find out what they are.

Learn to delegate

One sin that we business owners are often the most guilty of is not delegating work to those around us. Yes, it’s our business, and yes things need to be done properly. However, if you can’t trust those around you to do things right then you need to ask yourself why you are paying their wages in the first place?

Remember, you cannot do every little task in the whole business. It’s simply just not possible, and you have to accept this, or you will eventually make yourself ill.

To help you delegate more efficiently, you can use tools like this Eisenhower matrix. It works by getting you to think about what needs doing and what item can safely be handed to someone else.

Have a plan B for when things go wrong

Business problems and disasters are always stressful, especially so when you are responsible for the financial well being of your own company. That is why it’s best to always have a plan B sorted, just in case.

Plan B’s for business disasters may include keeping the channels of communication with your favourite recruitment agency open. Just in case a key employee leaves for another position. Alternatively, it could be about setting up a line of credit with your bank, so if you need any additional money to meet cash flow requirements, you can get this sorted quickly and easily. It may even mean having an alternative product in the pipeline in case the market for your best seller folds unexpectedly. It’s all about being ready and prepared for the unexpected.

Planning for the worst can help you survive stress.

Balance

Another aspect of making your experience as a business owner less stressful is to balance the business side of your life with the other side.

OK, so this isn’t always the easiest thing to do when our life savings are on the line. However, it’s important to remember that you can have the most successful business in the world, but if you haven’t got things that are valuable to you outside of the business like family, friends, and hobbies, it can mean very little.

That is why it’s vital that you look after both your mental and emotional well being as well as your outside connections. To do this, you may choose to take a break from work regularly to exercise or meditate.

You may even make a pact with yourself that you will leave the office before 8pm at least 3 night a week, so you get to spend quality time with your family, and attend your friend’s social occasions. Something that is known to have a positive effect on stress and can help you be more effective when you are in the office because you return refreshed.

Photography is a skills which you will want to try and learn if you are the owner of a small company and you have a website to advertise it. Sure, you can stick to using stick photos, however this can be a bad idea because it makes you look less professional than if you take your own.

If you look at way to design your website such as with Darren Langley Web Designer, you will see that many of the themes which perform well are the ones which have striking imagery, which is why you need to brush up on those photography skills.

1.Visit an Art Museum

Remember that photography is a form of art, it isn’t just a tool to get more views to your website. Take the time to visit a few art galleries and really see the way that photographers capture their subject matter. By doing this you will learn to appreciate the art of photography and you will be able to take these ideas away to use as inspiration for your own work.

2. Experiment With Perspective

A large part of photography is the perspective used in the images. Set up a basic photograph of an object such as a fruit bowl and start taking photos from different angles. This will allow you to start seeing from different perspectives and learning what effect taking the photo from the side has against from above. It is an important exercise and will get you used to looking for the best photography angle.

3. Visit The Zoo

The reason that a zoo is a great way to practice your photography is that there is no shortage of subject matter to work on. It will be a great exercise in shooting from a distance and trying to change your depth of field to focus on the subject in its enclosure. Taking photos of moving subject can make a huge difference to your skill and allow you to really start taking some incredible photographs.

4. Minimize Your Possibilities

It might seem strange to think that only taking. Few photos can make your photography better, but it is a fact. Rather than taking the largest memory card with you in order to get the most photos you can, take the smallest so that you are limited. This will mean that every photo you take needs to count, and it will, therefore, increase the quality of the photographs you take in the end. If you know you have a limit you will work harder to make each and every image count.

5.Take Your Camera Everywhere

One of the best ways to make sure that you never miss an opportunity for an amazing photograph is to take your camera with you wherever you go. It is often those times when we are simply minding our own business when a perfect opportunity will show up, so make sure you are prepared for that and take advantage. It means you will never miss a photograph and you can capture those special moments.