Content marketing is one of the best forms of marketing that you can do, but it is possibly one of the lesser used techniques compared to others such as social media. Social media is just so accessible and cheap that it’s obviously going to be the better option price wise. But is it effective? Not…
There is no doubt that big businesses have a host of advantages over their smaller rivals. They can enjoy established reputations, media attention and a large following of brand-loyal customers. And while it may seem like competing with the commercial giants is impossible, you need to remember that they were all in exactly the same…
Sometimes, it can be hard to see results from slogging away at your social media channels. It can be confusing to know how to measure success. It’s even baffled many marketing managers! Do they monitor; Sales Engagement Impressions Reach Likes If you’re using social media in the hope of dramatically increasing your sales, you’re looking…
