Spam: an unsolicited email filled with unwanted material – either physical or virtual. In an ocean of electronic correspondences, spam acts like debris that gets in the way of communicating important matters.
What’s In a Spam?
Spam in email terms refers to any unsolicited junk mail sent in bulk – much like that pesky neighbor who shows up at every barbecue and takes away all your hotdogs! But instead of nibbling away at all your hot dogs, spam tries to sell fake Ray-Bans or false promises of lottery wins you never entered for.
Fishing for Legitimacy: Ensuring Your Emails Don’t Smell Fishy
How can your company’s emails avoid coming across as suspiciously-sourced canned meat products?
Be Personal, Not a Robot
To start off right, be human! Although this seems obvious, businesses sometimes forget this key point when writing emails to their customers or prospects. Nobody likes receiving something that reads like it was generated by a cold machine; therefore it is wiser to speak in conversational tones rather than using corporate jargon. Speak like you would speak in person by using first names when possible and signing off using your name, rather than generic phrases such as “Dear User” or “Valued Customer.” Remember: the more humanized your emails appear, the less likely it is that spam filters catch it and filters it further!
Don’t be the Boy Who Cried ‘URGENT!’
In today’s bustling digital marketplace, it can be tempting to want your emails to stand out with exclamations of “URGENT!” or “IMPORTANT!” but too often can turn you into the boy who cried wolf – overusing these terms can become annoying for recipients or worse still trigger spam filters – save urgency for when truly needed and avoid all caps/multiple exclamation points unless your hair is actually on fire – then consider your options wisely before hitting this button. The takeaway message here should be simple: use ‘URGENT!’ sparingly but wisely.
Balance Between Text and Image: Walking the Tightrope
Ah, the eternal debate over text vs image! Before bombarding our emails with flashy images and graphics, let’s slow things down a bit by keeping our texts concise while being mindful about adding flashy imagery or graphics that overwhelm readers. While a picture may speak volumes, an email chock-full of images could scream “SPAM” louder than any hawker at a fish market. Conversely, texts-heavy emails could send your recipients dozing off faster than any lecture on paint drying! Achieving balance when creating a message through images can be tricky, yet images should not dominate text; strive for a healthy balance between both elements in your presentation. Not only will this make your emails more engaging, it will also help avoid those pesky spam filters which treat overly graphic emails like yesterday’s tabloid news. Be sure to always include alt text for images; this ensures that even if they fail to load, recipients still understand your message – plus it contributes towards accessibility! So walk carefully along this balance between text and image; no one wants a trip into spam-land!
Conclusion: Navigating the Inbox Sea
We have just finished exploring the murky waters of spam and offering some lifebuoys to ensure your company emails don’t end up sinking to the depths of a junk folder. Personalization, moderation and balance should help your emails make their way safely into recipients’ inboxes rather than sinking to junk mail depths – plus no one’s getting sick on this voyage!
