When building a website for your new business, you need something easy to read and navigate that offers you the flexibility and customisation you need to make the website work for your business and your needs.
No two businesses are the same, and your website needs to reflect your individuality and be accessible. 90% of people will click off a website if it loads too slowly, has too much going on, e.g. pop-ups, sign-up forms etc., or is hard to navigate.
Keep these features and elements in mind when creating your new website.
Pick The Right Website Builder
You need to be looking at the right website builder for your needs. If you have an ecommerce site, then Shopify or Woocommerce can be your best choice. At the same time, for general business blogs for taking enquiries or highlighting what you do, Wix, WordPress and Weebly are typically the most popular website builders across the internet.
If you are unaware of what you must do, you should work with a website developer to help you get the right features, platform, and aesthetic for your business. It is also worthwhile to have someone in your corner for ongoing support and help, whether you need joomla support, WordPress support or assistance to scale your website and increase capacity; it can avoid any hiccups and get you up and running as you need.
You should be looking at your competitor’s website and what works, what doesn’t work, what they include and issues you should avoid. What stands out for you that you want to have or leave out? What would you be doing differently?
You need to align yourself with your website’s industry standards and include some elements that are unique for your site and can help you stand out amongst the noise.
When building your new website, you must ensure that it is SEO-friendly from the beginning. This means having a clear title and meta tag on all pages and sots, optimised content and images, fast load speeds, alt tags on photos, internal linking, and straightforward navigation, and it also needs to be mobile resolved. Over 60% of people who use the internet do so via mobile devices, so your website needs to be adapted to load correctly for desktop and mobile users.
Pick A Template
Your website template must be crisp, clear, and suitable for your industry. Look for customisable templates that help you display products or information. From here, you can add or remove parts that don’t work for you and ensure complete usability throughout the site. As with hiring a website developer, you can also hire a website designer who can work with you to include everything you need and give you tips and suggestions on how best to build the perfect theme that is designed for everything you need it to do.
Building your website requires you to know precisely what you want before you make it live to avoid any mistakes and errors moving forward that can affect your business.