Marketing is a funny thing. On the one hand, it seems hopelessly technical. You have to spend your life collecting data, analyzing sentiment, and tweaking Adwords. But on the other, it is surprisingly human. You’re just having a conversation with people who can derive value from what you sell. Please don’t misunderstand: collecting metrics is…
Modern businesses rely on their reputation more than ever before. Customers want to know that they are buying from firms that align with their values, especially millennials. At the same time, the level of scrutiny of the average business is at an all-time high. The internet has created a permanent record of practically every newsworthy…
Marketing is one of the fundamental blocks in the foundations of your business. Without a clever marketing strategy, you can’t hope to be successful. It’s impossible to reach your potential if you don’t market and promote your brand at all times. This doesn’t mean you force your company down people’s throats! Instead, it’s all about…
