Marketing blog

Boost Business Productivity By Freeing Your Employee’s Hands

While the end-goal for most startups and corporations is the same, mainly to increase their revenue, business-owners today choose various routes to make it there. Some of them see it as a simple equation, cutting costs to increase their income, while others are eager to try every new tool out there to make it to the top. What most of them have in common, though, is their problem with thinking long-term about their business solutions.

Sometimes, the answer to increased productivity in the office is sitting right in front of you. Those skilled employees are able to take your company to new heights if you just allow them to do their work and provide them with the right amount of tools and guidance.

We’ll get you started with it today already, so that you can enjoy the sight of an office in-sync for the rest of the week.


First: Track their time

When you’d like to give their motivation a bit of a boost, it doesn’t help to tell them to work faster. It might, in fact, prove to be quite fruitless. Let a tech tool do the talking for you, and implement it to accurately track the amount of time your office spend on each task.

It’s not really to slam the report at their desk, though, but rather to understand where you will be able to save time – and in which areas you’re already quite effective.

While a lot of people feel quite confident in telling how much time they spend on each task, research has shown that only about seventeen percent are able to estimate the amount of time they spend accurately. Maybe you fall into this percentage – but the figures show that, most likely, you’re one of us and could use a bit of help.

Accept it and gain clarity – it’s good for business.

Next: Outsource or Software

For some reason, many money-savvy business owners seem to think that by using one of their current employees to take care of some of the more mundane tasks rather than outsourcing it, they’re able to save a lot of money.

Again, we’re back to the short-term thinking; you might spare yourself the sight of expenses every month to a third party, but you’re also robbing yourself of a skilled employee who could have focused on her actual job – and even an entire team that could have helped your business in many ways.

Consider implementing a comprehensive software to gather business intelligence and take care of your payroll, for example; embedded systems such as Izenda shows ad hoc reporting integrated with your workflow, and cloud-based HR systems can improve your employee’s engagement by giving them automated feedback.

The future is now, in other words, and you’d  risk losing a lot by not taking advantage of it.

More often than not, business owners realize too late that saving time and money is not equal to taking advantage of their valuable employees. Give them room to take a few brain breaks, cut them some slack, and watch your office bloom into a happy and inspiring place to be.

Luckily, you can take advantage of these tech tools instead – they won’t mind it.


Marketing blog

3 Mistakes That Will Permanently Kill Website Traffic

Getting your website near the top of Google’s search results is the most important thing you can do to increase traffic. Everybody knows that without good traffic, your website is useless. Google uses a number of complex algorithms to decide which sites appear where, and they will move you up the rankings for a number of different reasons, but they will also drop you down drastically if you do things that they consider cheating. In some extreme cases, they’ll blacklist you completely. Once they’ve penalized you, it’s very difficult to recover from, and it’ll harm your website traffic no end. Some things will get you dropped down a little, but some mistakes will put you right to the bottom of the pile. You won’t get told when or why it’s happened, so try to avoid these common errors.

Know The Rules

Google changes their algorithms on a regular basis, so something that might have been fine at one point could suddenly get you knocked right down the listing and you won’t have a clue what you’ve done wrong if you don’t understand the new rules. You need to check regularly to see if there are updates and then check your SEO to see if you comply. Sometimes the changes are only minor, but occasionally, they completely rethink the way that they do things. That means that something that might have worked in your favor one day might be damaging you the next.

Buying Links

Having lots of links to your site from other relevant sites is a big part of the criteria that decides your ranking. There are companies out there that will promise to get you plenty of links and increase your rank, for a small fee of course. Most of them will find you links from spammy websites that aren’t relevant. They will claim that Google will never be able to catch you out because they run the links through so many different sites. While you might get away with it for a while, you’re going to be caught out at some point when the algorithms change. The bottom line is that buying links is a breach of the rules and you aren’t going to get away with it forever.


Link Directories

Link directories can do wonders for your site, but only if you use them properly, which a lot of people don’t. If you join a directory that is relevant to your website, you will hopefully see an increase in traffic. But you need to be careful which one you join because Google will judge you based on all of the other sites on that directory. If you join one that is full of spammy links, you will be tarred with the same brush and you’ll all be collectively dropped. The only directories that you should be joining are ones that are reviewed by somebody and don’t just accept any links that are submitted. That way, you can ensure you are only surrounded by good quality links.

If you avoid these mistakes and keep up to date with the changing algorithms, you should see an increase in web traffic in no time.

Marketing blog

Working From Home? Top Tips For Productive Success

Many people who work in a digital format will work from home. You may have started your own business from home while working and it has turned into a new career for you. Perhaps you write a blog that has ten off, manage social media accounts or freelance for things like content writing, website development or virtual assistant duties.

Some people may assume that working from home is the perfect scenario. You could be around for your family, work in your pyjamas all day, do household chores throughout the day, and even take breaks or relax whenever you want. The reality of the situation is quite different.

Working from home can be a very grey area at times. You may find it hard to concentrate because the washing machine has buzzed to advise it has finished its cycle. You can feel less productive in yourself because you haven’t yet got dressed or ready for the day because your working day merges into your personal time, and vice versa.

Before your day is up you could be tasked to make the evening meal, get the children ready or home from school or run errands. But, the truth is it can be the real dream working situation if you get things right. I thought I would share with you some of the top tips to help you gain reproductive success when you work from home.

Think about the location you work or what room

Working from home often means you work mobile. That might mean from a laptop or phone that you can take anywhere with you, but the location you choose to work in is vital for your productiveness and concentration. Pick a room in your home that has the least amount going on.

A kitchen, for example, may house a washing machine, pots from the night before, and be full of reminders of the household things you have to do. A living room may have the T.V that could potentially be a distraction. If you can, have a dedicated home office, of office space in your home where it would feel like you are heading to work. The difference it can make is mind blowing when it comes to the psychology of it.

Sitting at a desk or in a room with no distractions other than work-related things is a great way to focus your mind on the activity at hand. It could also help to differentiate between your work and home life as you could potentially close the door on work once you are done. One of the biggest concerns people have when working from home is feeling like they are never off the clock, this could help solve that issue.

Do you have everything you need to work effectively?

The next thing to consider would be whether you have everything you need to function for work at home. That might be the right computer or laptop with big enough storage to hold the programs you need to work. You may find that you need some sort of printer for paperwork or a scanner for signed contracts, for example.

The issue is that cost could have a lot to do with how and what you buy for your working environment, so it is always worth looking at other options. There can be other hidden costs to mobile working, including the expense of printer ink for the home office.

In this regard, refurbished hp printer ink cartridges could help to make the home office more cost effective. These things can often be found online, which could help you to monitor your home office expenses. If you can, it may be a good idea to invest in a desk, a decent office chair, and also stationery and items to help you keep up with the work you need to do.

Think about how you decorate your working space

It is important to feel inspired when it comes to working from home, and sitting with a laptop on your knee in a room of your home just won’t cut it, especially if you have a creative career. Decorating your home office or working area is a great way to add some inspiration. You could put some inspirational quotes on the wall, decorate in neutral colours, and add some personality. We don’t get this opportunity if we are employed by someone else, so make your home office the place of working dreams for you.

Time management will be the key to productiveness

You will never realise how much time management is important to your day until you work from home. Let’s be honest, it is important anyway when it comes to trying to ensure that you handle and complete tasks.

Whether you are a house person or someone employed in an office, but time management could really help when you work from home. The issue you have is that your two lives are merged into the same surroundings, so often you can feel like you are always working or on call for the next job.

Your home still needs to be a place you can relax in. Time blocking your day will help you to remain productive with your work tasks, while still maintaining your home. Writing lists is always a great way to keep on top of the tasks you have to get done.

Use digital tools to help you work smarter

Finally, look into tools that can help you manage your working life more easily. Many home-based roles will require you to be active on things like social media or blogs, and scheduling tools can help to make that work more seamlessly.

For example, scheduling updates in one go, so that even when you are off the clock, your work is still being done and your business and services are still being promoted. Thinking of marketing strategies to help you time manage yourself more efficiently can help.

I hope the tips help you to be more productive when working from home.