The term digital marketing is a slight misnomer – let’s face it, any kind of marketing is just marketing. But make no mistake about it, it’s an important part of your armory these days, whether it’s to grow your business into new areas or just to keep up with the competition. That said, the online…
Marketing is an incredibly important weapon that every business must deploy. Now, many people might think that marketing is simply about promoting a business, product or service – and while they would be right to think that, and that these aspects of marketing are important – they are not the main goal. The main goal…
Setting up your own business is a great way to take control of your career and independence and get out of the rat race than can bring you down. When you’re your own boss, you make all of the decisions, which is great in many ways but it means that the buck stops with you…
