If you want to run an extraordinary restaurant that customers frequently recommend and come back to, you need to stand out from the crowd. In order to build a foodie empire, you need to constantly keep up to date with the latest trends, ensure that your customers receive excellent service and that your restaurant is unlike anything else in the region.
No matter what cuisine you are specialising in, you want your restaurant to be on top. But the only way to do this is to make sure that you’re frequently evaluating its performance, along with looking at ways in which you can improve.
If your restaurant is stuck in a rut, however, but you’re not sure where to start, here are 5 simple methods that you can use to help transform it:
Up The Marketing
Marketing is key if you want your restaurant business to succeed. Nowadays, mostly everyone in the world is constantly on social media, watching TV or listening to the radio. Which is why it’s important that you don’t ignore the power of digital media.
If you want to draw new customers in, consider investing in social media marketing, as well as an advert either on the TV or radio. In terms of social media (whether you create an account on Twitter/Facebook/Instagram or a combination of the three), it’s an ideal way of grabbing the attention of a wide demographic of customers. It can also cleverly used to connect with customers by answering queries – which will, in turn, humanise your brand.
You can also bulk out the number of Google or Yell customer reviews your business has posted online. To do this, collect the email addresses of your customers and then send them a link that allows them to leave a review. Customers will then have the option of giving you a star rating and writing about your services.
Don’t worry if you offer cheap food – customers won’t compare you to the most expensive restaurant in town. They’ll generally base their scores on the prices that you charge. If you offer fantastic value – which, of course, you do – they’ll tell other customers to go and dine with you.
If you haven’t revamped your restaurant’s decor in a while, now is the time. A fresh lick of paint, new furniture or chic fixtures and fittings can completely change the way that your restaurant looks. Breathing fresh life into it, it will appeal to more customers – rather than an interior decor that’s outdated.
Change Up The Menu
Have you had the same menu for years? Why not consider changing it up, so that it features new and exciting dishes. Bringing your restaurant into the 21st Century, you could add a variety of delicious dishes, including vegetarian, vegan and gluten-free options – must-haves for modern restaurants that are looking to appeal to a wider demographic.
Your menu can easily set you apart from other restaurants in your location if done correctly, so don’t rush on this task. Take your time, test out some dishes and see what does well.
Thrill Customers With Unique Presentation
Do you want to thrill your customers? Then why not look into unique food serving ideas? From wooden serving boards to serving baskets and mini serving dishes, you can wow your customers with tantalizing food served with extraordinary presentation.
Keep Up With The Latest Technology
In the modern-day if you want your restaurant to thrive you need to keep up with the latest technology available within your industry. From mobile POS systems that make it easier for customers to pay, to offering the ability for customers to reserve a table through an app or order online, it makes their experience that bit more convenient for them.
You want them to see your restaurant as an accessible and enjoyable place to eat – not one that’s stuck in time with outdated tech.