Videoconferencing is now a popular form of communication in business. Combining the face-to-face interaction of an in-person meeting and the distance of a phone call, it has opened up many new opportunities for companies. Here are five of the biggest benefits to adopting videoconferencing.

Save time and money spent travelling to meetings

A physical meeting requires at least one person in the meeting to travel in order to attend. A lot of time can be wasted travelling to and from these meetings, plus a lot of money could be spent travelling either on fuel or public transport fees. Videoconferences allow both parties to stay at their desks instead of having to waste time and money travelling somewhere.

Reduce cancelled meetings

Videoconferences can also reduce the likeliness of meetings being cancelled. For instance, an applicant may consider cancelling an interview if they are sick or injured as they may not feel up for travelling, however they’re less likely to cancel the interview if they can stay in their home and talk from there. Less cancellations could mean more opportunities – especially when it comes to talking with promising large-ticket customers via videoconference.

Improve relationships with remote clients/employees/suppliers

Videoconferencing makes it possible to have face-to-face conversations with people based half-way across the world. Communicating with these people might otherwise require emails and phone calls. By being able to have a face-to-face conversation, it can make it possible to use body language and build a greater rapport with people as if you were meeting in person. It could also be a great way of getting remote team members to work together more effectively.

Reduce the cost of meeting space

Relying on videoconferencing could also cut out the need to hire out physical meeting rooms. If you currently spend a lot of money hiring out these types of rooms for meetings, you could find that you save a lot of money. If you have meeting space in your office, it could meanwhile allow you to repurpose this room or rent it out to others.

Increase hiring/customer scope

You can also use videoconferencing to broaden your scope when looking for new recruits and customers. When looking for recruits from other countries, you could find that many applicants aren’t willing to give an interview unless it’s via video conference so that they can see the recruiter they’re talking to. You could also attract more customers in certain professions by offering video-conferencing. Someone planning to move abroad may show interest in a property if virtual viewings via Zoom are a option – it could save them having to travel over and view properties in person.