Throughout the past 30 years, more and more focus has shifted towards web-based interaction between consumers and businesses. As it stands today, over 80% of companies operate a website and 88% of users who browse a company website call or visit that business within 24 hours of doing so. You can, therefore, not ignore the power of the web. It is imperative that you consider some of the ways you can enhance your website’s online visibility.

Social Media Engagement

The social media revolution is a godsend for businesses of all types, whether online or offline. The standard features of platforms like Facebook and Twitter, such as demographic advertising and engagement, allowed for vast consumer reach and controlled public perception of your company.

It is possible to research and develop a strategy yourself. However, experienced agencies like Strawberry Forge lead professional digital marketing for law firms and other expert sectors. In addition to understanding analytical data and online tools, marketers can strategize a complete solution as part of a solid foundation, including SEO and content.

Standard SEO

It would be best to implement SEO correctly, or you will harm your ranking instead of improving it. Fortunately, there are multiple standard SEO types that most marketers are aware of. On-page SEO is the most widely known and covers titles, descriptions, and keywords. Professional developers are aware of other standard SEO techniques:

• Off-Page SEO
• Technical SEO
• Local SEO

Given that every site has different requirements, there isn’t one solution to SEO. Your marketing agency will perform the correct analysis. However, if you have the time, you can learn SEO yourself. Site builders like WordPress with plugins such as All-in-One-SEO are excellent at guiding amateurs. 

Advanced SEO

Further to standard SEO, there are multiple advanced SEO types you can leverage to improve your ranking. Major factors in ranking determination include:

Latent Semantic Indexing

Your focus keyword will have multiple phases that are semantically linked. This means that rather than looking for repeated cases of a keyword, Google will look for related words as well. This instructs the web crawler of relevancy to a topic. For example, you may operate a gaming site. Gaming has multiple meanings, such as gambling and video games. Therefore a crawler will note related words such as “gaming computer” or “gaming VR” for a video game site.

Using eCommerce Categories

The categories of your eCommerce site can be used to your advantage when it comes to SEO. Similar to on-page SEO, categories are highly competitive keywords and phrases. You can use this as part of an overall SEO campaign. In addition, linking categories is a great way to boost ranking by taking advantage of relevancy between related terms.

Understanding Click Depth

The term click depth relates to the number of clicks a user makes before finding what they want from the home page. A page linked directly to the home page has a click depth of 1. A link from that page has a click depth of 2. And so on. A general rule of thumb is to have a click depth of no more than three. Depth requirements can vary by site, and Google will use click depth as a rank factor.

With other SEO practices and techniques, you can potentially outperform the competition in SERPs and show web crawlers your site’s relevancy and ease of use. Yet, good SEO isn’t a rigid concept. Instead, it’s dynamic as determined by your site’s requirements.