At some point in your business’s growth process, you will want to extend your reach and make more profit. According to data, the UK spent £23.5 billion on digital advertising alone in 2021. Indeed, it takes a lot of creativity to draw the market’s attention to your business. When done right, you will have a chance to gain customer loyalty and, more importantly, set yourself apart from competitors. Below is a discussion of basic advertising tips that can push your business to the fore.
- Use an attention-grabbing headline for your advertorial
An advertorial is written to mimic an editorial format, which means it will have a headline. The trick with headlines is to make them short but packed with information. More importantly, a well-crafted headline must have attention-grabbing features powerful enough to keep a reader interested in the advert’s content. A 2019 report on consumer behaviour indicated that people would read an advertorial only if the headline grabbed their attention.
Even with that, instead of reading the entire piece, several consumers rather scan through. This means you need keywords that jump off the pages and helps a potential customer understand what it’s all about. Undoubtedly, it takes a lot of skill and creativity to get your headline right. This is why crafting an advertorial is a specialised area that requires a professional. Anyone can write one, but without expertise, your business ad may lack the essentials.
- Communicate the benefits properly to people
What do you want consumers to know about your product or service at the end of the day? What is in it for them? It is advisable to make the message surrounding such questions clear and straightforward. Your target market only wants to know the advertised product or service’s benefits. It is one thing advertising to your audience, and it’s another telling them how they benefit from it.
Getting the difference right from the beginning is important. Therefore, if you are advertising a service, how can people access it? What should they look out for? On the other hand, if it’s a tangible product like a machine, you have a responsibility to explain the features and how each one works. One vital thing about advertisements is that consumers learn everything from the first message. This is why the voice over artists, marketing executives, etc., you use must be people who can convey the message.
- Use testimonials
Simply put, let your previous clients and customers do the talking for you. The trick in creating an effective ad is to use elements that build trust in your audience. The more testimonials, the more people will feel connected to your product. Testimonials are enticing elements used in effective advertising. The fact that others have used it and are speaking in favour of it is advantageous.
If you’re using online platforms to push these testimonials, it is best to track their success. You can do this by using Google analytics. However, it is advisable to be wary of the risks associated with such advertisements. Some customers have concerns about companies using testimonials because of the doubts they often raise. So, try to be as honest as possible when using this approach.