Every entrepreneur has heard they need to advertise their business before. Digital marketing is the most commonly recommended option for this, with there being a range of strategies to use, like search engine optimization (SEO) being the most notable. There are multiple reasons why it’s recommended, as it can add quite a bit to a business.

It could be vital, as 93% of all online experiences start with a search engine. As the below infographic shows, 70% of clicks on websites are organic traffic, making pay-per-click advertising a secondary concern after SEO.

The companies that generate these links are engaged in various activities that feed into their SEO strategy. Blogging is one of the more notable, and businesses engaged in this have 97% more inbound links. These are often vital to an SEO strategy’s success, making them worth getting.

Search engines, like Google, value these more than links that’ve been paid for. Companies rank better with them, while ones found to have multiple paid links tend to be penalized.

Outside of SEO, social media marketing has shown to be a major driver in a digital marketing campaign’s success. With 1.15 billion people on Facebook alone, social media has an exceptional market that can be tapped into.

A whopping 93% of marketers already know this and use it for their marketing. They also know how much value videos can add, both to their blogging efforts and to their social media strategies. With blogging, for example, they’re 267% more likely to generate links.

Check out the infographic below for more key stats.

Infographic design by Baldwin Digital