Whether you have just started out as a blogger or have been managing a website for years, SEO is constantly evolving.
SEO ( Search Engine Optimization ) is the process of getting traffic from the organic search results on search engines such as Google, Bing ect.
You do not have to be a computer whiz kid to implement the very basics of SEO and below are 6 of my top tips to help you on your way or simply refresh all those seasoned pros : )
1. Titles and posts should be keyword rich
Just look at the difference in the keywords. ‘ The Top 10 beaches in India’ changed to ‘The Top 10 family beaches in Goa’
Remember you will be competing with millions of others on the web using the same keywords in their posts so try to be as precise as possible.
2. URL optimization
Do your URLS contain your Keywords and are they easily readable or do they contain a mish mash of numbers and exclamation marks?
If a person cannot comprehend your URL, then neither will a search engine!
3. URL Capitals and Underscores
URLS are case sensitive, you want to make them as simple and clear to your readers as possible so NO capital letters.
Underscores? A search engine like Google does not read underscores so use Hyphens instead
4. Renaming Your Images
Before uploading your images from sites such as Flickr, remember to rename them so that they will fit the content of your post.
Also remember any camera images will contain words such as IMG_234.jpg. Im sure nobody will type this in when they are on search engine but they would type in ‘Beach in Barbados!’
5. Image ALT tags
This is similar to using keywords in your titles. Your images should also contain a brief description or a handful of tags on your subject.
Taking in the ‘Top 10 Family Beaches In Goa’ for example, I would tag family beaches, Goa Holidays…. You get the idea : )
6. Meta Tags
Meta tags are snippets of texts that describe a person’s content. Once again if possible remember to use your keywords and try to keep your
Meta title under 70 characters. You will also want to write a brief description including your keywords so that your readers can see what your post is about.