When I started my marketing business last year, I really had no idea where to start when it came to content as it is such a VAST topic!
But what REALLY helped me was finding similar competitors to me as I could see their special offers, what their most popular piece of content was, and also the problems startups were being faced with just my studying the engagement.
SO this came in really handy!
How To Spy & Find Your Competitors Most Popular Content On Facebook
Go to your Facebook business page and click on insights.
Now Scroll down to the bottom of the screen until you see ‘Pages To Watch’ and click on add pages.
We can now simply add in any of our competitors! For this example, I’m using Virgin Startup. Now simply click watch page and that’s that!
Virgin startup will now be displayed in my watch pages section and I can even see their engagement and page likes.
But for me the BEST part is I simply click on their logo to see their most popular post for the week which is great to get content ideas and special offer tips!
Ok so hope this helps and let me know if you have any questions!