In the modern age, many of us wonder whether business cards are necessary. Physical methods like these often fall by the wayside for interactive options. Instead of handing out cards, many businesses not pass out Twitter handles or websites.
But, it might not be the best idea to give up on business cards. In fact, we’d go as far as to say that they’re still one of the best ways to make your brand stick in clients minds. Sometimes, you can’t beat the old methods. Sure, many companies may be doing away with the practice. But, here’s why we think you should keep the tradition going.
The professional touch
If you’ve read or watched American Psycho, you’ll remember the business card battle. Patrick Bateman watches with despair as his associates out-do his offering with gold lettering and different shades of card. Bret Easton Ellis meant to poke fun at the business world. But, he had a point. Business cards are like currency in many circles. The design you choose, and the card you print it on, all play some part in forming the image of your business.
You don’t need to have ‘the best card on the table,’, but being unable to provide could be seen as bad preparation. It’s still commonplace to swap business cards with associates. The practice adds a touch of professionalism. It also shows that you’re willing to spend money to make your business look good.
Leaves a lasting impression
Your card is also a sure way to leave a lasting impression. Online platforms are all well and good. In fact, they’re crucial to modern business. But, once a customer clicks away from your website, it’s unlikely to stick in their minds. By comparison, a business card forms a lasting impression. It’s physicality, which could be seen as a downside, is actually the reason it’s worth considering. After all, clients will think of your company every time they see it. Even if they don’t search for your site, they could come across your card while cleaning. Just like that, your business will be back in their minds.
You could take this even further by creating a card with a difference. Simple things, like changing the shape, will help you stand out from the crowd. Or, you could opt for a more unique design, like the folding z card options from Alpha Cards. You can guarantee you’ll stand out from the crowd with an alternative card like these.
Ease of use
It’s also worth noting that business cards remain one of the easiest ways to spread your brand. It may seem strange, but websites and social media links require effort from your customer. They have to type it in, or remember it. And, why should they when they don’t even know who you are yet? By comparison, handing out a business card is as easy as picking it up and passing it over. And, your customer doesn’t even have to work for it. What could be better?