How to Build a Winning Brand From Scratch
If you are a new business or a small business in need of a rebrand you need to follow some conventional steps and stages to create a brand that works and speaks to your target customers. In this post, we give you a brief overview of the process and some of the things you need to keep in mind.
Research Target Audience
For a brand to be successful you need to build it from the ground up and that means starting with your target audience. Know whom you’re going to market to makes all the difference in brand creation– it gives you focus and a throwout that will be invaluable going forward.
Every Brand needs a personality. Think of Volvo cars, their brand is reliable and down-to-earth, Tesla on the other hand is innovative and exciting. Identify your core values in the planning stage, these will be vital for creating your brand personality that will provide value for years to come.
Choose Brand Name
The barman name You choose comes after you create the Brand Personality. Why? Because you need the name to communicate something of the personality – this is what is coping to connect with your target audience at a deeper level. They will form a relationship with your brand, like reliable old Volvo.
Write a Slogan
Now that you have your Brand name and personality it’s time to create a Slogan that really sticks in people’s heads. You want something that is catchy but true to the brand’s image – Just Do It – Nike – is something everyone knows and probably uses in speakers from time to time – can you top it?
Select Colors and Font
The colors and fonts of your Brand are also extremely important and fundamental to its success. You want something that looks “right” simple but speaks to the heart of your brand personality and your target audience. It needs to be something your customers will want to associate with
Designing your logo can be fast or frustrating. It really depends on how much time and effort you put in during the planning stage. If you have a vision for your brand like this effective shop signage it might be advisable to work closely with a graphic designer or a team of graphic designers to get it right and at the lowest cost.
Launch Your Brand
The time has come to launch your brand. Its an exciting time but this is also a process you need to get right or risk losing the all important reputation. Consider a brand launching event to kick things off, but don’t forget to prepare the ground with lots of marketing and social media activity.
Creating a winning brand from scratch isn’t difficult but you need to be aware of the steps and stages to make it work. You wouldn’t build a house bay making the roof first and the foundation after, it’s the same with a brand, tray to nail that business personality really on and left the speak for themselves.