Companies need to scale if they are going to achieve profitability. If they don’t grow to a sufficiently large size, they’ll fail.
Unfortunately, growing a business isn’t always sustainable or green. It can harm the planet as well as local ecosystems, throwing them out of balance.
Now, though, a number of companies are looking to increase their size without doing any harm to the people or environment around them. Here’s what they are doing:
Go Paperless From The Outset
Allowing paper to begin with and then banning it later is a much more difficult business strategy than simply having a zero paper policy as a rule from the outset. Once you put a paperless policy in place, people immediately adapt and get used to it, knowing that that’s how you operate. However, if you try to go paperless after team members get used to shuffling bits of paper back and forth, it’s much more challenging.
Explore Sustainable Building Options
Most firms rent out offices and premises in the middle of big cities, most of which were designed for the previous century. They offer comfort and convenience, but they consume a vast quantity of the Earth’s resources.
That’s not how modular buildings work, though. Instead, these are prefabricated off-site and designed in such a way that they have minimal impact on the environment. You just slot them together and mission accomplished.
Tell Your Customers That You’re Green
Customers will sometimes wonder why you operate the way you do if you fail to make it explicit that you are a green company. For instance, they may wonder why you don’t send out paper bills or keep your packing to a minimum. However, once you tell them your motivations, they will quickly understand. What’s more, it’ll become a positive aspect of your brand. They won’t feel deprived.
Rely On The Cloud
The cloud is a highly scalable platform. What’s more, because it is fully digital, it is also sustainable. Companies that scale using it are often able to cut their CO2 emissions substantially from baseline.
Automate The Customer Experience
Delivering a quality customer experience requires utilising enormous resources. However, if you automate parts of the process, you can cut down on this. Invest in better systems that will allow you to more quickly process their requests, ship orders and deliver services remotely.
Avoid Business Trips
It’s also a good idea to reduce the number of business trips that you make to a minimum, or avoid them completely. These days, thanks to the internet, actually travelling to meet suppliers, vendors and partners is no longer strictly necessary. It’s not something that you need to do.
Instead, arrange to meet people online. Chat with them over the phone. Tell them that, as a green business, it’s your policy to reduce travel to a minimum.
In summary, scaling a business in a green and sustainable way is entirely possible. It just requires the right approach. Get it right, and you can totally change how customers perceive your brand.