There are numerous ways you can market and advertise a business, and getting your name out there to the right people really is key for running a successful company. Online marketing techniques such as social media marketing, selling with email, blogger outreach and banner ads on websites tend to work for most businesses- but there are other options to which you can add to your strategy. Here are a few examples so you can figure out which are right for you.
Door to door marketing
Door to door marketing is considered as an ‘older’ type of marketing- it’s often overlooked by modern businesses since it can be more time consuming and expensive. This is because first you need to find salespeople (meaning there are recruiting costs such as job ads, interviews and training to consider). It takes time, since unlike putting an advert or posting a video online, these people have to physically go and knock potential customers doors, bearing in mind that response rates can be low. With this being said, it’s not a method to completely overlook, for some companies it can be an excellent way to go. Do you sell high value products that perhaps need more explaining so customers can see the benefit? In the case of things like windows, for example, customers will need to spend thousands on them and so having a representative who can answer questions, explain why it’s worth replacing them and gently persuade them to make that purchase could be an excellent tactic. If you sell lots of lower value items that need little explanation then of course, door to door marketing wouldn’t be right for you.
Events and expos
Attending events or business expos are a great way to get your company out there to lots of relevant decision makers and interested customers and businesses. Again, it’s a particularly good choice if you have a product that needs to be demonstrated or used hands- on to appreciate. It can also be a great choice for very visual kinds of business, for example if you’re selling beautiful art prints or handmade craft goods.
Flyers and posters
Another form of advertising which is often overlooked due to it being more old fashioned is flyers and leaflets- but again, it all depends on the business you run. If you’re a company that only sells to people in your local area- for example, a food establishment, a launderette or perhaps something like a student study cafe then you wouldn’t need to advertise far and wide on the internet. Instead, putting flyers through peoples doors and leaving them in places your potential customers will see them, and hanging posters can be highly effective.
If you’re noticing a decline in profits then taking a closer look at your marketing is a smart move. In many cases, simply updating your marketing materials and trying something new could be enough to generate new interest.