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When we start to work with clients, one of the biggest mistakes we can make is taking a very generalized approach. Thinking that we can operate in one specific manner to every client is a bit foolish because every client is looking to push a unique image for their business, it’s important that we learn how to work with niche brands. It’s about thinking outside the box and not using regular tactics. When it comes to niche products and services, you will need some specific marketing approaches, including the following: 

Choosing the Right Advertising Platforms

Promoting businesses on social media is big business these days, but they may not be the best approach for attracting target audiences due to oversaturation. Case in point, a company like GFF Power. They work with leading manufacturers in the power transmission and distribution field to provide specialised equipment, so, therefore, Twitter or Facebook is not an ideal platform. Additionally, if you went via social media, you would expose the business to a lot of noise from internet trolls and competitors. Instead, you need to limit your visibility and put it on more relevant platforms. 

Incorporate User-Generated Content

This is ideal for jewellery providers or sports items. Showing off merchandise without making it look promotional is a great way to showcase a product. User-generated content through Instagram posts is a very common example, however, it is one of the best marketing tricks to use because it works as free advertising for a business and it allows the company to create a better connection with people who already like their products. 

Add Partnerships

The topic of customer satisfaction can encompass a wide variety of disciplines, but the one thing that fuels satisfaction is the experience. Working with any niche business, especially those of a small scale, can find themselves overworked, so they do not necessarily focus on the marketing. So if a company wants to keep their costs low, you can partner up with experts to showcase your business’s USP and spread awareness. 

Use Sustainable Mediums

Sustainable marketing is so important, and one great example of sustainable marketing is the medium of video. Utilising video as a force to be reckoned with through regular content uploaded by the company, and is also a way for customers to reignite their interest, especially if the product is more left field. 

The modern world of marketing is no holds barred. It is important to be unique, and when we are catering our services to a niche business, the modern strategies are not solely reliant on the rules. As long as the client is willing, we can push the boundaries even further. Just because the client is selling something that seems “strange” doesn’t mean it is going to go down like a lead balloon. This is why marketing is one of the most creative ways to allow a business to speak its mind. Every company needs a solid foundation, and marketing will provide that, no matter how unique the brand is.

When renovating our homes, it’s relatively easy to figure out how to go about making alternative living arrangements. Perhaps you’ll live in a nearby hotel for a couple of days while extensive work is carried out, or maybe you’ll limit access to the living room for a time, or perhaps you’ll just do without part of your garden as you implement a new deck. 

When it comes to office renovation, however, the stakes are often higher. It’s not as if you can simply pause your day to day operations easily, and staff that are distracted or are exposed to hazardous environments will, of course, be able to decline work and if improperly managed, may be affected by a breach in the workplace safety agreement they expect you to adhere to.

For this reason, planning an office renovation in advance is essential. When you have all of the orbiting measures, such as your excellent skip bin hire decided on, you may also plan for some of the following concessions and alternatives during this tough time:

Proper Signage

During an office renovation, it’s important to make sure staff are perfectly familiar with your plans and how that might upset their working conditions for a time. That said, we must make this new understanding foolproof. The correct safety signage and logistical directions we set up should be key in helping staff understand where not to go, how to alternate their routes, and how to escape the building should the usual evacuations proceedings be altered for a time. Make this perfectly clear, and you’ll encounter less problems or injuries that are unacceptable to begin with.

Temporary Office Shelters

It’s good to set up temporary office shelters to the degree that you can, in order to move across terminals to another space where staff can work in piece without being exposed to renovations or other service dropouts. Often, temporary office units can be delivered and placed, lasting for months until the work is completed. These can be properly heated, properly ventilated, and provides you the ability to shift departments until they return to their desk with their productivity intact. For such a reliable investment, you may be able to prevent workplace dissatisfaction in the time being while also keeping up on your production cycle.

Proper Debris Management

Proper debris management is essential when renovating and knocking through walls etc, or constructing new office space. This is because you cannot afford to make huge piles of debris or to store huge stacks of materials when staff need access to the space, or may need to park, or just wish to enjoy a relatively nice working environment despite all of the changes being made. Skip bin hire in an industrial setting can provide the most worth here, allowing you to store and haul off such debris quickly and cleanly, preventing the construction effort from becoming too overwhelming.

With this advice, you’re sure to make that office renovation easier to manage going forward.

In a business, there can be many leaks that might cause problems for your company. They vary in severity – and type – but you need to know what they are and how to stop them. Today’s post will go over four of the biggest leaks you should worry about, and how you can get control of them for good!

Information leaks

Firstly, your business can leak information – this can be to the press or rival companies. It tends to happen when employees let things slip, either intentionally or not, landing your company in a bad position. Leaking information on a new product to a rival before any copyrights have been made can mean your idea gets stolen. Leaking crucial info to the press can lead to a scandal that damages your reputation. You need to prevent this by getting your employees to sign agreements – and by hiring the most trustworthy people, to begin with. 

Water leaks

Yes, you can have simple water leaks that damage your business. This happens when your plumbing isn’t taken care of or serviced, meaning you end up with water damage throughout your workplace. It could be down to cold weather, worn down gasket materials – who knows?! The point is that you need regular plumbing maintenance to stop any leaks from happening and damaging your property, putting you out of business for a short while. 

Financial leaks

Why is your cash flow in a negative state? It’s because your business is leaking money! Essentially, you have to identify where you are spending money and see no gain from it. A lot of the time, you can pinpoint advertising or marketing campaigns as the issue. A whole lot of money is spent, but you’re not seeing any rewards. Redoing your strategy can help you invest more effectively in marketing, seeing positive returns. Other financial leaks can include overpaying for suppliers, and so on. 

Lead leaks

Making sales is all about generating leads. When you have leads, you’ve got your hands on people who are interested in what you offer. As a result, you need to do everything in your power to convert as many of these leads as possible. With lead leaks, you are basically letting go of too many leads. Your marketing strategy generates them, yet for whatever reason, you struggle to convert. Thus, you make fewer sales, generating less money for your business. In essence, you need to optimise your lead conversion rate, which ensures that you don’t just generate leads, you convert them into paying customers. 

What do all of these leaks have in common? Alone, they are all pretty different from one another. However, they all share the common trait of costing your business in some shape or form. Pretty much all of these leaks will cause financial losses, while others can temporarily slow down your business. In the case of information leaks, you also have the problem of dealing with a damaged reputation, depending on what’s leaked to whom. Consequently, it’s more important than ever to plug up these leaks, keeping your business afloat.