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Post-COVID is a funny term because we’re not technically sure it will exist. The chances are this virus will continue to live in our society; we’ll just get used to it. It’ll be relegated to the same seriousness as the flu and we can all live our lives how we used to. Still, for businesses, this pandemic has had serious implications on the business-customer relationship. As we transition into a world that’s free from any restrictions, there are things a business needs to do to make its customers feel comfortable in this ‘new’ world. 

So, what can you do to encourage people to keep coming to your business by making them as comfortable as possible? 

Maintain a focus on cleanliness

Throughout the pandemic, businesses were forced to be cleaner than ever before. This meant regularly sanitising areas of your premises and keeping the whole place as hygienic as possible. The thing is, consumers have now got used to this and will feel uncomfortable if the same standards aren’t maintained. Why should your business only care about hygiene during a pandemic?!

So, maintain a focus on cleanliness. Keep up a regular cleaning routine and don’t forget the extra things that make a difference. For instance, companies like Clean Air UK can provide air duct cleaning to ensure that your premises has clean air circulating at all times. Another easy example is offering a hand sanitiser at the entrance and exit to your building – it makes people feel more comfortable as they explore your business. 

Make use of mobile ordering

Another trend we saw through the pandemic was the rise in mobile ordering and QR codes. For restaurants and other hospitality businesses, QR codes were placed on tables, letting people scan them to pull up the menu. You’d order what you want, get it delivered and there’d be no need for a waiter to come and take orders. Not only does this make people feel more comfortable, but it also improves the customer experience by speeding things up. 

Another way to use mobile ordering is through apps or websites. Let people place orders remotely via your app or store, then they can either come and pick it up or get it delivered. It’s all about this idea of minimising close contact with other humans. Even as the pandemic ends, consumers will still want to avoid interacting with people if they don’t need to. It’s not so much a fear of getting the virus thing, it’s more of a convenience thing. It’s simply more comfortable and convenient to order remotely than it is to go into a store or restaurant and wait for someone to take your order. 

Ultimately, your job as a business owner is to make customers feel comfortable while we transition into a new normal. It would be unwise to think that everything will go back to how it was pre-pandemic. As a nation and a species, we’ve changed our attitudes to things. Therefore, you need to learn how to adapt – and what to do to make people feel comfortable when shopping with you. 

The process of hiring talent is a crucial one for any organization. It can make or break your company. Hiring the wrong person can lead to high turnover rates, low productivity, and costly mistakes. To avoid these pitfalls, it’s best to hire the right people and optimize your process. So how can you optimize the process? How can you make this easier for yourself and for the rest of your team? Continue reading on to learn all about how you can build a solid workforce.

What are the common mistakes that prevent businesses from hiring the right talent?

If you’ve checked job listings, there’s a chance you’ve seen a long list of requirements that each job position has, right? Well even with all of those listed requirements, a business can still fall into making some mistakes. The most common mistake that businesses make is not taking the time to find the right talent. They either hire too quickly, or they don’t take the time to get to know the candidates. 

Both of these scenarios are just very bad. It’s important for businesses to take their time when hiring because it can have a huge impact on their business.

How to find the right person for the job

The most important part of the job search is finding the right person for the job. This means that you need to find someone who is qualified and has a personality that will fit with the company culture. There are many different ways to find people for a job opening, but it is important to keep in mind that not all recruiting methods are created equal. 

For example, if you are looking for someone with specific skillsets, then social media can be a great place to find them. If you are looking for someone with more general skillsets, then LinkedIn can be a good place to start your search. AI recruiting tools could help you, but they can be costly.

The best ways to evaluate potential employees so you can avoid any mistakes

You should also make sure that you are interviewing the right people by researching their skillsets and experience. You can then ask them questions to see how they would perform in the position you are hiring for. It also gives you a general idea of their personality and whether or not they’re going to fit into the company culture. 

Last but not least, it is important for you to understand what motivates the candidate so that you can. If you feel like this candidate may be the right person you can then begin writing up a probation period clause in employment contract, as this will be a nice trial period to see if things can get established or not.

How to make a strong offer

The offer letter is one of the most important documents when it comes to recruiting for a company. This is because the offer letter outlines the benefits and salary, and it also includes information about how to start working for the company.

In order to make a stronger offer, companies should focus on differentiating themselves from other companies that are also hiring. They can do this by offering flexible work hours, unlimited vacation time, or by providing perks like free lunch or happy hour drinks. Talent does put these things into consideration, they want to feel happy and fulfilled at their job.

It’s important to find the right person to work for your business. This is going to be the team member that will spend long periods a day working closely with you and the rest of your team. You and your team need to like them and feel as if they’re a great fit but the same can be said for the candidate as well. Sure, the process itself can be quite lengthy but in the end, it’s all worth it. 

Making the right investments in business can make or break a company. Investing too much money in an area that will provide very little back could cause debt or financial difficulties. On the other hand, making the right investment choices can help your business grow above and beyond. 

Good investment choices are different for every industry. For instance, if you run a marketing agency then you likely won’t need to invest in production materials. Instead, your money will be better spent on technology and digital marketing tools. 

This post will offer all of the top tips and best investment choices for any business owner with an eCommerce company. Starting your own eCommerce company can be challenging as there is so much competition out there. Hence, here are the best investment options to ensure that you grow your business and make a good return on investment.

The right production tools

Every eCommerce business will require production tools in order to create its product. Whether you make clothes or posters, you will need machinery to create the product to a high-quality standard and within good time. 

For example, if you create clothing that has unique branding on it, then you will want to consider investing in the right clothing creation tools. Industrial and commercial embroidery machines can be a useful and worthy investment for the creation of your clothing line. They can help to create high-quality designs are a much quicker rate than by hand. 

With the right production tools in place, your business will be able to produce its products much quicker and more efficiently. Although these can sometimes be a big investment, they will increase your inventory, which means you have more to sell. More to sell means more profit to earn, which will soon help you make your money back. 

Marketing 

Every business, eCommerce or not, requires marketing tools in order to reach the right audiences. It helps to grow a brand’s awareness as well as its reputation. By using the right marketing tools and investing money into them, a business will be able to reach wider audiences and have a better ROI.

Some great marketing strategies to invest in include:

1. Social media. Having a name and a face on social media is ideal for any eCommerce business. Seeing as you sell your products online, you will need an online presence in order to attain the right customers. 

Although social media marketing can be free, there are two ways to invest money to gain more profit. The first is to pay for advert placements. This can be on Instagram or Twitter where you pay to target specific audiences. This can help narrow your reach and ensure that your marketing campaigns are reaching the right people who are more likely to invest in your products. 

Thereafter, it can also be useful for eCommerce businesses to outsource their social media marketing to the experts. Doing so will help increase the results of your campaigns and help to generate more leads. 

2. SEO. Investing in your business’s search engine optimization (SEO) will be key to growing your businesses online presence. The further up the search engine rankings you can be, the more people will be aware of your business. Not everyone can understand or utilize the strongest SEO strategies. Therefore, investing in SEO experts can help grow and improve your SEO.
3. Content marketing. Another beneficial area to invest in when it comes to marketing is content marketing. The most common option for this (for eCommerce businesses) is to create content for your own website or social media and use that to promote new products. This is the best way to advertise online, which will help to draw in online customers.

Good customer service

Although you will run your eCommerce business online, it is important to still offer great customer service. Doing so will ensure to keep your customers happy and loyal. Returning customers are the backbone to every business. 

Seeing as your customer services will be dealt with online, it can benefit your eCommerce business to invest in good customer service options and help. This could include outsourcing the customer service to expert teams who can dedicate their time to responding to customer emails, running a live chat service, and answering phone calls. Or, you could invest your money into your current employees to train them. 

Dropshipping

Should you sometimes find that the order processing and shipping of products take up a lot of your time, then you might want to consider investing in dropshipping.

This involves an external company managing your inventory and the shipping on behalf of your business and its order. Investing in help with your shipping will help speed up processes and reduce your manual labour so that you can focus on other areas of the business. 

Rewards for customers

Although this might not be seen as an investment, offering customers rewards will come out of your business’s pocket. Therefore, it is a good point to discuss here. 

Offering your customers rewards will encourage them to keep coming back to your business. The more rewards you offer them, the more they will want to shop with you. 

For example, you could offer a free product with their first purchase. Or, a discount on every five purchases they make. Offering this small reward will go a long way for your customer’s satisfaction as well as their loyalty to you.

In time, these small rewards will enhance your customer satisfaction so much that they will either 1) leave you a great review online for other customers to see. A great review could encourage a new customer to start using your business. 2) they might refer you to their friends and family, which again, will grow your customer base and help to generate more leads. 

Overall, small investments can make the biggest difference to the growth of your eCommerce business. Simply investing more money into your business’s customer service strategy or marketing can help to generate more leads and help you make your money back in no time.