Like choosing a company name, selecting the right domain name is a process that you should take your time over. There are many individual points that you will want to consider to ensure that you are making the right choice. After all, once you settle on it, you will want to keep it in the long-run.

Before you have your bespoke e-commerce website built, you should settle on the perfect domain name. This is a brief guide that is here to give you some assistance in making that all important decision.

Make it Short and Easy to Type

If the domain name that you select is too long and complex, your clients are much more likely to mistype or misspell it. And you should also be careful when using abbreviations like ‘u’ instead of ‘you’ as this could confuse people. Similarly, be careful of words that sound the same but are spelt the same way – there/their/they’re being the classic example.

Use Targeted Keywords

In today’s SEO-driven world, using the right keywords is so important in getting you noticed. So, if you can, try to describe the service you are offering within your domain name to make it as easy as possible for people. And if you run a business that just operates within a particular region, you could use the place name in the domain to help customers who are searching for your service in their area.

Avoid Numbers and Hyphens

Numbers and hyphens are two things that are very easy to misunderstand, so you should be very careful about putting these in. When people are typing in your site or speaking to their friends about it, mistakes could easily get made which is the last thing that you want to happen. Another option could be to register different possible versions of the site registered to reduce the chances for mistakes to be made.

Be Memorable

With thousands of domain names registered on a daily basis, it is so important that whichever one you should stand out for people. When you think that you have come up with the perfect one, double check with some other people to see if they share your enthusiasm. Once you have done this, get the name registered before it is snapped up by someone else. If there is already a very similar name out there, be careful as it could be very easy for people to get confused.

Use the Right Domain Name Extension

The .com extension is obviously the most popular one you can choose, but it is also the most difficult one to obtain as it has been around since the start of the internet. Nowadays, you have plenty of choice when it comes to extensions, and there are many out there that can denote exactly what type of site it is such as .biz .me and .info.

Choosing a domain name is extremely important for any business owner, so take the time to follow this advice and make the right selection.