As a marketing manager with extensive experience managing global affiliate programmes, I would regularly have to monitor up to 300 websites to ensure they could make the best possible sales from our product.
This meant offering them advice on everything from web design and fonts, to social media icons and effective tips on how to increase their blog post views and to reach their audience base.
Just something as simple as moving your social media icons to the top of your landing page can have quite a positive ripple effect, so I thought I would share with you my top 3 tips on how to increase your engagement and traffic!
Use MOZ to find your domain authority
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). It’s important to increase your domain because the higher number, the more likely you will show up in organic search results. Facebook is a 100 for example. Improving our organic ranking is VERY important as it means we do not need to rely on paid ads as we will be more easily found through organic searches.
In general, the higher the D.A, the higher you will rank in google searches.
To improve your D.A we need to start posting more content – like a company blog – and also to start connecting with other websites. For example, you want to find other websites in your niche and then reach out to them and create a short blog post in exchange for a backlink leading back to your site. The more sites you connect with, the higher your domain authority number and the higher you start to rank on google search engines.
Simplify your tabs!
Remember before we had Sky and Netflix we would have 4 channels in the 80s? It seems that now I have the option of hundreds of channels, I can never find anything to watch!
Too many options CAN be a bad thing!
There is nothing that will get your message lost quicker than multiple options on a landing page, the page that people first see when they land on your site. You have on average 15 seconds per person to get your message across and you want to make it as simple as possible, thus ensuring they stay on your site for longer.
So if you have an online shop, rather than having a separate tab for shoes, dresses ect, try to have it all under one tab. If you have ‘about us’ and ‘our story’ under a tab each, once again these can be consolidated.
The aim on any landing page should be to tell your audience what you do in a sentence!
Social Media Shares the easy way!
As a founder, I’m sure you have little time to build your facebook likes and are tempted to buy them. Before you do, check out the free methods below to get your content shared to a larger audience base and to increase facebook page likes!
For social media shares that are also free, if you can have plug ins for your site check out a site called Triberr. You join tribes in your niche and then they share your content. For example, I have an 11k reach on Twitter but by joining other tribes on Triberr, we pool together all our followers so now I have a reach of 21 million if they share my posts with their followers.
For facebook page likes, check out as a site called Kingdom of likes. You like other peoples Facebook pages and in return they like yours. They also retweet certain tweets if you want them too and best of all it’s free!
Ok, so here are 3 simple tips to get you started! Click here for more tips!