Business Blog

Fueling The Company: Being Organised When Your Business Is…

When it boils down to the basics, an efficient business is only as good as its individual components. When you are in charge of a fully functioning organisation, efficiency is vital. But sometimes, we can only show the tip of the iceberg as leaders. As such, we may feel that we’re hiding something and we actually not as organised as we make out we are. And in fact, the people we’ve hired to do the jobs we can’t do anymore are, in fact, more organised than we would ever be. So, how we take a leaf out of their book, but also fuel the organisation effectively?

Delivering On Your Promises

Bringing new employees on board to help revive a flagging business is a very delicate art. If we get these people on board because we desperately need their help, then we’ve got to ensure that we deliver what we set out to do. This can be very difficult, but at the very least, we have to make sure that we give our employees what they need, but also provide the bare essentials. If you are a disorganized sort of leader, getting yourself organised in terms of the very basics has to be priority number one. This means having the right technical resources on board, from collaboration software like Google Docs or Evernote to ELMO payroll software, if we can provide our work as with the essential tools so that they do their job, but also so that we can provide them with the bare essentials, we can keep everything afloat.

Create A Culture Of Support

Arguably, the culture is as important as an organised office. Your employees need to feel that they are being nurtured effectively, but also, that they can collaborate in the way that they want to with the rest of the team. It becomes a very fragmented organisation if there’s no support network in place. This isn’t just in terms of the work that’s being done, but if you hire people to complete specific tasks, then they need to feel that they are doing everything to the best of their ability, and not flying blind. This all comes from you. To make sure that you are organised in terms of how you support your workers, this becomes the key ingredient to ensuring a successful business.

Let Them Take Risks

If your attitude has been foolhardy in the past, you may not believe that risk-taking is the best course of action anymore. But we have to encourage our employees to take risks because this helps to fuel a culture of appreciation and confidence. To let your employees take risks means that you trust their ability to get the job done. While it’s not recommended that you encourage them to take risks all of the time, managing their expectations will help, and in fact, this will push your business further forward. Organisation is a very subjective term. One person can have a very haphazard approach, but still be on top of everything. If you are considering that your business needs some restructuring or you need to learn more from your employees, have an open door.

 

Social Media

Social Media Cheat Sheet Downloadable PDF!

According to Dream grow, 95% of Online adults aged 18-34 are most likely to follow a brand via social networking, and 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. 

So it’s not hard to believe that 92% of retail brands use at least 2 social media platforms or more to connect to their audience base.

But firstly, you need a strategy!

Social media strategies can be confusing, especially when it comes to calculating your ROI. I like to see social media as a way to connect with my audience base and to raise my brand awareness.

If you’re thinking more along the lines ‘How much money can we make from Twitter this month’ then you’ll likely to be disappointed.

But if you’re willing to invest the time getting to know what makes your audience tick, and engage with them, then it definitely can boost your traffic and brand awareness, and these are the key ingredients that can lead to sales!

Just click here – Cheat Sheets (1)

Marketing blog

Instagram Caption & Post Ideas!

Trust me, posting multiple times a week and trying to think of captions and content that is original and increases engagement is NO easy feat!

So here are a few simple ideas to get set you on your way!

Meaningful – Share your business fears! Yes! That’s right! Be open about what aspects you found difficult when you created your service or product. What INSPIRED you to create your business in the first place? What’s your brand story?

Another topic could be a personal achievement and things you had to overcome on your journey.

 

Engaging – I love this one! Just take a look at the image below. These can be created using Canva and if you create a simple template, used time and time again!

 

Interesting – Give a fact about the niche you work in! So for example, I’m a social media specialist so my fact could be that 52% of businesses post on social media DAILY! So are you? 

 

Funny – It’s a simple fact that some of my most liked posts were actually funny quotes! ‘ I think my spirit animal might be Gin……. ‘ 

Value – Adding value to your posts! For example, I might create posts on how to create Twitter lists or how to create a beautiful Instagram feed.  

Promotional – Try to stick to the 80/20 rule so that’s 80% helpful and fun content and only 20% promotional. Do you have a new book? An online course? A special offer? Share it!

Competitions – It helps to have an engaged audience of at least 200 firstly, but competitions are a great way to keep your followers coming back! Ask them to like the post and comment to enter. Your content is only shown to roughly 10% of your followers unless you have a number of comments on your post. Then Instagram will show it to more of your followers as they will see it as more valuable.

 

Feedback Posts – Do you have any great reviews? Share them!

 

Blog posts – Do you have a business blog? Share your new blog post in your feed AND in your stories!

 

Inspirational – So if you were a cafe aimed at mums, I would google the keywords ‘Mum’ and ‘Motivational quotes’ and then I’d recreate that quote on Canva using my brand colours giving the owner a shout out of course!

 

So just a few ideas for you but if you would like more guidance on what type of captions and content would work well for your personal business, get in touch at www.vikingwanderer.com!