Category: Business Blog

Achieving local success is a fantastic starting point for any modern company. However, the world now feels smaller than ever, which is why it would be business suicide. After all, there will be competitors from around the globe fighting to steal a share of your localised audience. The only way to fight that is to expand the brand by generating sales from a broader demographic.

Here are five fantastic ways to successfully boost your sales figures in new territories.

Build a global team.   

A freelancer directory like fiverr.com allows you to team up with workers from around the world. Alternatively, you could simply post remote-based roles on job vacancy boards. By having employees that can relate to the unique issues affecting individual audiences, you’ll see far better results. From marketing to customer care, this step can revolutionise the entire firm with almost instant impacts. In many cases, it’s a great way to lower staffing costs.

Join forces with other brands.

It’s very easy to fall into the trap of thinking that you have to go it alone. In truth, most other companies aren’t direct competitors. In fact, they may share a similar audience without selling the same type of products. When this is the case, joint marketing campaigns can be mutually beneficial. After all, two heads are always better than one. Thanks to digital links, you can even work alongside companies from other cities for even greater results.

Open new offices.

Expanding the business by opening new offices in secondary territories can work wonders. This is especially true when you choose big cities. While this may seem like an expensive and almost impossible task, it doesn’t need to be. A virtual office provider like yourvirtualofficelondon.co.uk gives you an instant presence. And it comes without the huge expense. Better still, this status in prestigious locations can enhance your rep with the original clients.

Try Franchising.

Another solution to those issues is to turn your company into a franchise. Let managers from around the world leverage success on the back of the brand name. When you tutor them about the core principles that have allowed the business to achieve its current level of success, they’ll be set for great things. While you’ll only see a percentage of the profits, but achieving something in those secondary locations is far better than nothing. The overall brand image should soar too.

Utilise affiliate schemes.

As well as franchising, online opportunities allow you to look at affiliate schemes. This strategy means encouraging others to market the business to their friends, family, and social media fans. They’ll take a percentage of the profits, but so will you. This allows you to infiltrate new audiences, both geographically and demographically. Best of all, it doesn’t cost anything to incorporate this idea as payments are made after sales. Marketing never felt so easy.

It would be easy to sit back and rest on your laurels, but showing the ambition to reach new audiences is the key to achieving sustained success. Now is the time to put those plans into action.

A business usually starts with just an idea. The idea that just doesn’t go away anytime soon. You know you’re onto something, but once you take that initial leap of faith you usually start off by doing everything yourself. As time goes on, you learn to look at ways to expand and move your business forward. But could you do more? I wanted to share with you some of the ways you could.

Making the working environment safe for employees

Sometimes you have got to think outside of the box when it comes to your business and one of the best ways you can do that is to make the working environment safe for the people you have working for you. They expect you to consider their welfare, which is why incorporating things like Occupational Safety Solutions and health and safety policies could be the way forward. It helps you to understand the risk factors, and also helps to protect your business as well as the people working within it, yourself included.

Expanding in different ways

Maybe you want to consider expanding your business in a different way. Perhaps looking at expanding the product or service range, maybe expanding into a different location. Perhaps going from being just online to having a retail premises or maybe even opening up more than one premises. The options are endless when it comes to expansion plans and actually, you are creating more opportunities for your business to become even more successful and further the plans for the future.

Marketing your business differently

Perhaps you want to step outside of the norm when it comes to marketing and look at doing things a little differently. Having a different sort of marketing campaign could be the best way to improve your business exposure. For example, using things like social media to share your business experience and even injecting a bit of personality into your updates. People buy from people and social media is one of the best ways to incorporate it.

Focusing just on the online market

Maybe expansion doesn’t mean finding a new business location or opening up a retail store, maybe it is more to do with focusing on the digital world and having your business solely online. This can be a great way to save on your costs in terms of leases and overheads. Many businesses are focusing on this outlet now moving forward and making a huge success of it.

Outsourcing where needed

Finally, knowing when you can’t do something and move your business forward by outsourcing seems like the only option to take. It may feel like you need to do everything with your business, but actually outsourcing could make your business far more functional. It frees up your time to focus where your skills best lie and move the business forward far more successfully. It means valuing your time instead of devaluing it.

I hope that sharing some of these insights will help you do more for your business and make it a success.

When you run a small business, you want your workforce to be as productive as possible. After all, you’re paying them to help bring your business forward. Now, there are various things that you can do to ensure that your employees are proactive individuals. A lot of the work lies in the recruitment process. You can interview, receive references, and take a look at potential employees’ previous track record in order to gauge whether they will be a hardworking individual. This is logical. But there are certain aspects of encouraging productivity that lie entirely in your hands as a small business owner and manager. One that we will focus on for now is creating a positive work environment for your staff to work in. Believe it or not, features of the space that employees engage with on a daily basis can have an astounding impact on the quality of work that they produce and their attitude in general. So, if you want to make your office space as positive as possible, read on for a few tips and tricks!

Declutter

Offices can easily become overrun with clutter. Anyone who has ever worked in one will be able to vouch for that. When you combine numerous individuals’ paperwork, stationery, and other essentials, you quickly end up with messy desks and drawers. Now, it’s up to your employees themselves to keep their personal working spaces tidy. Whether they choose to keep their own space clear or not will be down to personal preference. But it’s up to you as a leading figure amongst your workers to keep communal spaces clean and tidy. This could include meeting rooms, storage cupboards, and break rooms. So why is it so important for communal spaces to be neat? Well, studies have found that mess can provoke feelings of stress and irritability, and if your workers are stressed and irritable, their minds aren’t going to be focused on their work. It’s as simple as that! Simple storage solutions could include organizers in drawers, shelves in cupboards and other areas, and filing cabinets. But if you have larger belongings that you need stored off-site, make use of secure local business storage solutions.

Lighting

Now, lighting doesn’t tend to be the first thing to spring to mind when you start to consider productivity. But it can massively impact your worker’s output. Research has shown that the harsh, bright lights that are so often used in many major corporations’ office spaces invoke feelings of stress and depression, while “cool light” can actually trigger productivity and creative thinking. Luckily, natural light is a form of “cool light,” so you’re not going to have to invest in any expensive specialist lighting! Just opt for office spaces that have large windows and ensure that they aren’t blocked by blinds or curtains. It’s as simple as that.

While these are just two methods of instilling a productive vibe into your workspace, they are extremely effective, and both should be seriously considered, as they could create a harder working staff base and significantly boost your profits!