Launching a new marketing campaign is nerve wracking; you’ve put all that time and money into it and there’s no way to know if it’s definitely going to work. For new businesses, the prospect of pumping a big chunk of their startup money into a marketing campaign and hoping it comes off is scary. The…
Whether you’re an entrepreneur with a thriving business or a salaried worker tinkering away on a project there’s a unique sense of exhilaration that comes with the invention of a unique product. From that first spark of inspiration to the development of a working prototype it’s a time of real excitement and self affirmation. Wouldn’t…
When looking at how to spread the brand, increase awareness, build referrals, and drive conversions, it’s easy to follow the modern focus on spending all your time online. It’s easy to measure the data there, to reach more people, and to achieve results. Real-world materials cost more, they reach fewer people, and you’re not always…
