There’s no doubt that being an entrepreneur can be a learning curve with many challenges. When it comes to running a small business, you’ll have to leverage your leadership skills while being prepared to learn from your mistakes. Small businesses often struggle with profitability for numerous different reasons: to avoid common pitfalls, make sure to read these six important do’s and don’ts of growing your small business. 

DO Take Calculated Risks 

Success simply doesn’t happen overnight – it takes tenacity, self-confidence, and courage to push through. Without taking calculated risks along your entrepreneurial journey, you’ll never be able to reach or see or even reach your business’ full potential. It’s important to take the plunge and branch out both financially and personally – this could mean applying for an additional loan, or speaking out about regulations that you think are unreasonable. 

DO Listen to Feedback from Customers

Obtaining customer feedback is crucial in communicating your commitment to enhancing your customer’s experience. It’ll help to dial down on specific areas that your business needs to improve in, and may even offer inspiration for new ideas. More importantly, you’ll be able to understand the exact needs of your customers, and why they may choose to purchase from your competitors.  

DO Use Smart Marketing Tools 

Modern marketing tools have completely transformed how business owners can grow their brand. If you are serious about expanding your business’ presence and beating your competitors, you’ll want to invest in impactful marketing strategies. Take advantage of learning and putting into practice the likes of social media for small businesses, SEO, and analytical tools. Armed with smart, contemporary marketing tools, you’ll be able to target both your existing and potential customers, establish a competitive edge, and even cut down costs associated with older strategies of marketing. 

DON’T Rush Into Hiring Employees 

Employees are arguably one of your most valuable assets in a company. Their performance and engagement levels within your business can either make or break your success. Rather than rushing into the process of getting your business off the ground through hiring, build your dream team by employing people with specific industry experience and skills with the drive to learn. 

DON’T Try To Do Everything 

In the competitive business world of today, being a small business owner can be a difficult task. Despite this, many people choose to believe that they can complete all of their business processes without any help. While it may seem feasible at first, it can quickly result in a loss of valuable time and resources that could have been used elsewhere. 

DON’T Get Carried Away With Success As a business owner, you are the forefront image of your company. Arrogance can easily backfire onto your business’s reputation and discourage customers, so being approachable to others while networking and demonstrating your eagerness to cooperate can go a long way. In business, you’ll want to be recognised as a humble individual who is proud of what you have achieved, but is also comfortable with being held accountable for any mistakes.