These days, your business website is the very first thing customers notice about your business. It is how you attract new and potential customers, where you show off your latest services and products and where you can network
Despite this, there are a vast amount of websites out there that are poorly designed and that are a complete nightmare to navigate, which is incredibly offputting to potential customers.
If you think that your website could do with a bit of an overhaul, these tips that we have shared below might give you a helping hand. We can’t promise that it will bring in business overnight, but it will almost definitely help to attract and maintain custom, with as little effort as possible.
1) Tidy it up
One of the key things to make sure is that it is clutter free and tidy. Remember, when it comes to website design, less is always more. Make sure visitors are treated to a site that is easy to navigate and not in their faces.
White space on the page is always good, and you should be making the most of it If website design is not your forte, it is much better to hand the responsibility over to someone who knows exactly what they are doing.
2) Link to other digital platforms
While the way that your website looks is critical, it’s also important to think about how it is connected to other sites. By doing this, you should be able to gain some visitors from other platforms such as Facebook, Twitter, and other social media websites, and can build a network that goes well beyond your standard site. Maintaining those social media profiles is of utmost importance as well. Interacting with your customers and keeping them up to date with your latest business news or industry news is vital. If you don’t have the time to do it yourself, hire a freelancer to take care of it all for you.
3) Include client testimonials
One way of making your website look really good and professional is by making use of your most loyal customers. Ask them if they will let you use their testimonials on your site, and offer them something in return to keep them on your good side. Everyone likes to read (good!) testimonials and reviews and it is a super way of gaining the trust of your customers.
4) Make sure it works
There is little point in having a swanky website that looks good and has everything your customers need if it doesn’t work. Look for a reliable hosting company – these needn’t be expensive, and many offer pay monthly websites. If you are getting regular downtime, you need to find out what is happening and look at swapping providers. If your site is offline, you are losing money! Make sure that you back it up regularly as well – again, this is something your website host may offer, and you will be glad of it if something goes wrong!