Trust me, posting multiple times a week and trying to think of captions and content that is original and increases engagement is NO easy feat!
So here are a few simple ideas to get set you on your way!
Meaningful – Share your business fears! Yes! That’s right! Be open about what aspects you found difficult when you created your service or product. What INSPIRED you to create your business in the first place? What’s your brand story?
Another topic could be a personal achievement and things you had to overcome on your journey.
Engaging – I love this one! Just take a look at the image below. These can be created using Canva and if you create a simple template, used time and time again!
Interesting – Give a fact about the niche you work in! So for example, I’m a social media specialist so my fact could be that 52% of businesses post on social media DAILY! So are you?
Funny – It’s a simple fact that some of my most liked posts were actually funny quotes! ‘ I think my spirit animal might be Gin……. ‘
Value – Adding value to your posts! For example, I might create posts on how to create Twitter lists or how to create a beautiful Instagram feed.
Promotional – Try to stick to the 80/20 rule so that’s 80% helpful and fun content and only 20% promotional. Do you have a new book? An online course? A special offer? Share it!
Competitions – It helps to have an engaged audience of at least 200 firstly, but competitions are a great way to keep your followers coming back! Ask them to like the post and comment to enter. Your content is only shown to roughly 10% of your followers unless you have a number of comments on your post. Then Instagram will show it to more of your followers as they will see it as more valuable.
Feedback Posts – Do you have any great reviews? Share them!
Blog posts – Do you have a business blog? Share your new blog post in your feed AND in your stories!
Inspirational – So if you were a cafe aimed at mums, I would google the keywords ‘Mum’ and ‘Motivational quotes’ and then I’d recreate that quote on Canva using my brand colours giving the owner a shout out of course!
So just a few ideas for you but if you would like more guidance on what type of captions and content would work well for your personal business, get in touch at www.vikingwanderer.com!
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