Category: Business Blog

Every entrepreneur wants their business to grow and be a huge success. Unfortunately, this is much easier said than done. If you think that starting a business is hard, then you’re in for a shock, because growing one is far from a picnic. Luckily, there are lots of methods, strategies, and things that you can do to get your brand and products out there and increase sales. Attending or hosting a business event is one of the best ways to do this. Here are four ways that business events can help to grow your business.

Earn Some Revenue

Whether you’re hosting or attending an event, it can be a great way for you to earn some money for you and your business. If you’re the one hosting, you can charge people for entry; Most of this will cover the cost of the event, of course, but you should still see some profit at the end of it. If you’re attending, and are somewhat of an expert in your field, then the host may want to pay you to speak. You can also earn some money by selling your products or services at the event.

Create Brand Awareness

Business events are the perfect place for creating and increasing awareness of your brand and products. Your bespoke exhibition stand design and build alone will say a lot about you and your business, and will give potential customers and clients some idea of what you’re about. Events are a particularly great place to launch new products, especially if you’re the one hosting. You can use the event to increase press coverage and teach customers about your new stuff, both of which will create a buzz and excitement.

Build Relationships

During events, you will be able to speak to current and potential customers and clients face-to-face. This gives you the opportunity to answer any questions and deal with any queries immediately and directly. If everything goes well, they will go home and do more research on you and your business; They might even try to find out when your next event is or where they can buy from you. This will help to build strong relationships that will last long after the event has ended

Increase Employee Productivity

You probably get to attend these types of events regularly, but your employees may not. Because of this, an event is often viewed as a treat, as it’s time away from the office. Of course, they’re still working, but they’re working somewhere a little more fun and interesting, and get free food to top it off. This means that you can use these events as an incentive to increase the productivity and satisfaction of your employees, which will improve your business, and help it to grow.

To survive, a small business needs to adapt and grow. Business events are perfect for this, as they help to get your brand out there to potential customers and clients, build relationships with them, and earn you some extra money on the side. With so many benefits, there’s really no reason not to host or attend an event yourself.

Well done, you! You’ve bootstrapped your business from out of nowhere. You took the seed of an idea and grew it into a mighty oak of enterprise. What was once simply a spark of inspiration has become a thriving business. You may well, look around some days at the thriving hub of commerce your business has become and wonder how you got here.

Sure, a huge part of it has been the raw power of your will and vision. A lot of it has been your ability to identify the areas of spending that facilitate growth while keeping wasteful spending down. Of course, your employees have also helped a great deal.

You’ve recruited the exact right combination of skills and personalities to make your business a juggernaut in your field. Your employees contribute ideas and strategies that you’d never have come up with on your own and they make your place a much more pleasant place to come to every morning.

Nonetheless, as important as these facets are, they amount to nothing without the clients who keep a steady stream of revenue coming into your business. The loyalty of your key clients is what enables your business to grow from strength to strength. You don’t want to lose them, so here are some effective strategies to help you keep them…

Give them something back

You rely on the capital your key clients bring to your business, so any expenditure in keeping that revenue coming in is worth the capital investment, even if you’re running a very fiscally tight ship. Giving something back to a top client is one of the most effective ways to engender loyalty and enhance your reputation as a business that truly values its clients.

You likely already know how effective discounts and promotions can be for customer retention, but your top tier clients deserve a little something extra. From Wimbledon hospitality tickets to gift baskets, there are literally hundreds of ways to give something back to a top client. Your relationship with these clients is important and worthy of investment.

Keep it personal

Social media posts and mass email shoots may be sufficient for infrequent or lapsed clients, but when you’re dealing with a regular anchor client this level of impersonal communication may be jarring or even insulting for potentially sensitive clients.

While they should absolutely receive regular communication alerting them to special promotions etc. your communication with them should always have the personal touch. This does not necessarily mean that you should always call or email them yourself, but their point of contact should be a trusted senior employee whom you trust.

Use your CRM solution to your advantage

You likely have a Customer Relationship Management tool at your disposal, but using it effectively is key to effective client retention. 68% of customers leave a business because they believe that it no longer cares about them, and your CRM can help to prove them wrong.

Use it to record the minutiae of information that you may not recall off the top of your head but will make a big impression when you next make contact. While previous purchases and packages are important you should also record key information like their spouse’s name, children’s names and any favourite activities or hobbies.

The more you can demonstrate your interest in a client beyond their relationship with your business, the more likely they are to feel valued.

When it comes to running a business, many of us attempt to go it alone. We believe that there are massive benefits to be had running our businesses this way. We think that it’s the only surefire way to maintain complete control over absolutely everything that goes on. We also don’t have to communicate with anyone else, which means less time relaying messages and more time focusing on what needs to be done. Anyone who tries this approach out will soon come to realise that it is massively draining on them as an individual. Their work hours multiply, and soon they have little time for personal ventures or even sufficient rest. But it’s all good for the business in the long run, right? Wrong! You may be surprised to know that taking everything on your own shoulders can be detrimental to your business too! If you’re exhausted and having to split your attention, time, and effort between multiple tasks, things may be ticked off the list, but nothing will be completed to a good quality and standard. Progressive work will often also be put on the backburner, with priority being given to mundane, administrative tasks. When it comes to business, there really is no need to go it alone. There’s no shame in sharing duties and reaching out for a little extra help. Here are some places where you will be able to find it!

Extra Personnel

The first stop for a weary businessperson whose work has got on top of them is extra personnel. Extra personnel are fully trained and competent individuals who you can call in to complete one day’s work at a time or to complete one extensive task. This means that you get the benefits that come hand in hand with staff without having to commit to contracts and the responsibilities that you would be endowed with when employing full or part-time permanent employees. As the jobs that you will be sending out will be relatively specific, you need to ensure that you find someone who can meet all of your needs in a new environment relatively quickly, as they only have limited time to ensure that the work is completed to a high standard. This can be difficult to determine when putting out general job advertisements, so instead, why not consider using a recruitment agency? They will have individuals already on their books and should be able to pair you up with the right fit first time around. Find the best individuals to suit your needs at www.extrapersonnel.co.uk.

A Reliable PA

If you find that you need a helping hand on a more regular basis, it might be a good idea to look into hiring a PA (otherwise known as a “personal assistant”. Becoming familiar with someone and forging a strong working relationship will prove much more beneficial if you intend to call in help on a more regular basis.

When it comes to business, you really don’t need to go it completely alone. Analyse your needs to work out what kind of help you should be looking for and get searching!