Marketing blog

Kick Start Your Small Business From Home

If you have some entrepreneurial flare, the thought of one day starting your own business has probably crossed your mind a fair few times. It is the key to total financial independence, and will allow you to fund your perfect lifestyle. However, running a business is not a walk in the park, and you may encounter many different issues before you even get your first dime. But being able to work from the comfort of your home and be your own boss is something that is worth the hard graft.

Perfect Your Craft

You may already have the passion, drive and even the business idea down to a tea; but can you say that you are an expert in your field? Take the time to take on extra courses online such as here: to really hone those skills and make you ready for everything that comes your way.

Make A Plan

Before you can start working and selling your product, you need to make a plan of action. Create a website for your business and open up social media accounts to build up your brand before you begin trading.

Menial Tasks

There are of course going to be a lot of boring elements to running your business. Filing documents, tidying up your accounts and scheduling social media content can take a huge chunk of your time and leave you unable to do as much work as you would like to.

For you finances, get in the habit of writing down all of your expenses and earnings. Go through these at the end of each month and make sure that you are making a sustainable profit.

Another thing to consider is the fact that you may get correspondence through the mail. Although when you start out it is fine; as you increasingly get more mail it can become a big disturbance to your working day. A solution for this is a virtual address from a company like They will take your mail for you, organise it and then drop it off at your home in one go. It will mean less time sorting through letters and more time for you to work.

Consider Employing Others

After a while, if your business starts doing well you may want to consider hiring someone to take on the menial tasks so that you can dedicate 100% of your time to your clients. If you don’t have an office, don’t worry; you can hire an employee remotely and have them work from the comfort of their home while carrying out tasks such as social media, content and finances for you. You can then arrange a time each week to have a Skype call to talk about progress and tasks.

Stay Organised

So many entrepreneurs start off with good intentions, only to fail within the first few months of trading. The reason for this is lack of time management and organisation. Running a business involves many different elements, and you will need to learn how to balance all of these things and prioritise certain tasks in order to succeed.


Marketing blog

If You Don’t Stand Out, You’ll Fade Away

Do you want your business to be a success? Then, you need to explore the ways that you can build a buzz around the company. You need to do what you can to get customers to take notice and ensure that your company stands out. Don’t forget, there will always be another option for customers. It’s essentially a buyers market. They have all the power, they can choose where to buy from to get the best product at the right price. So, how can you make sure they are buying from you?

Well, as we said, you need to stand out. You need to have something different about your business that separates your company from the pack. There are lots of ways to do this but let’s start by thinking about marketing, and we will build from there.


Marketing Makes A Business

You might think that it’s your product that makes your business, but that’s not true. Your products can be terrible, truly awful and if you have the right marketing, you will still make a fantastic level of profit on the market, and that’s the truth. So, it is worth looking at different aspects of marketing, exploring ways that your promotion can stand out from the rest.

One of the possibilities that you should explore is guerilla marketing. This form of promotion is all about engaging an audience and making them part of a promotion. They might even be the key aspect of the marketing campaign. This can be offline or online. In the case of online guerilla marketing, you can encourage users to share content that they create, generating publicity for your business.

Alternatively, you can think about running a guerilla marketing campaign offline. In this case, it could be a show or even and it might include merchandise exclusive to your company. In the case of merchandise, you have the opportunity to give customers something for nothing and they will certainly appreciate it, responding positively to this type of campaign. Button badge makers can help you to create simple merch that will still be effective in capturing the interest of an audience. It will also allow them to continue marketing your business for you, whenever they wear the badge.


Exceeding Expectations

You should work to give customers more than they expect from your business and we are thinking specifically about your staff. If you have employees in your business, you should do what you can to ensure they are willing to go the extra mile for your customers. A lot of businesses these days are cutting back the number of employees that they have in customer support jobs. While, financially, this makes a great deal of sense as you will be saving on paychecks, you’ll struggle to deliver the personalized service customers want with automated technology.

Sometimes, a human touch really is the best option. If you look at reviews online, you will see that a lot of the negative responses are due to poor experiences that customers have had with staff. One of the most important issues to think about is whether or not employees will be able to handle issues that customers have. If the answer is no, you can bet they will search for a business that can selling the same product. As such, investing in training for staff and improving the quality of your service could be just what you need to ensure your business stands out in the sea of competition. You’d be amazed by how many businesses scrape by with poor levels of customer support. You don’t want to be one of them.


A Personalized Service

If there’s one thing that customers want from your business it’s a personalized service. They want to feel as though they are special, a key customer for your company. You can do that by keeping things personal and this doesn’t just refer to staff interactions. You should also provide customers with as many options as possible in relation to their purchases and orders. People often say that variety is the perfect spice of life. Well, that’s quite true, and by providing customers with more option and freedom, you can guarantee they keep buying from you due to the fantastic service that you provide.


Effective And Efficient

Check out your competition, and you’ll see that at least a few of the businesses that you are competing against offer long turn around times on orders. If that’s the case then by providing a fast service, you can easily make sure that you are better than at least some of the rest. Keeping turnaround time low is all about making sure that your business is efficient and avoiding wastage. This won’t just benefit your customers but your business as a whole. Lower wastage means fewer costs and that, in turn, leads to higher profits.


The Perfect Brand

Make sure you build your brand so that it will stand out when lined up with the rest. There are various ways to make a brand stand out. If you are starting a new company, you might want to look at unique domain and brand names. This could be just what you need to gain attention online. For instance, may not be as exciting to consumers as While one is simple, straightforward and to the point, the other is slightly more memorable.

As well as this, you can impact the brand of your business by putting someone who is unique and interesting at the forefront of your company. There have been various times in business where a unique figure has been what made a business so compelling to an international audience. If you don’t want to be that character, you can always hire someone in a figurehead position.

As you can see then, there are various ways to make your business stand out in a highly competitive market. Exploring these tactics, you can ensure that your business doesn’t fade from the minds of an audience that you need to buy.


Marketing blog

Looking Your Best: Changing The Perception Of Your Business

There are a lot of ways in which the modern business world has changed significantly over the last couple of decades. Technology has improved, the barrier to entry for smaller companies las lowered, and the internet has created new marketing opportunities for just about everyone. However, there’s one change that’s come about in the last decade that a lot of businesses are struggling with. That is the fact that customers are now able to be much more direct and vocal in their opinions about your customers. This means that public perception really can make or break a business. If the public reaches a negative opinion on a business, then there’s a good chance that that could do a great deal of damage to it. So, in order to protect your business from that fate, here are a few things you can do in order to change the public perception of your business.

Create a pleasant atmosphere

Far too many businesses forget that their relationship with their customers begins the moment that they walk through the door of your store or your office. Because of this, you need to make sure that you create the most pleasant and welcoming atmosphere possible. One of the best ways to do that is through the customer’s senses. Sites like are great for finding a scent that can make your store or office feel as enticing as possible. And the use of music that fits with your company’s brand and style can be incredibly effective as well.   

Connect with your customers

One of the great things about the modern age is that it’s never been easier for businesses to connect directly with their customers on a deeply personal level. Sadly, there a lot of companies who’ve yet to realize this fact. The problem there is that customers simply do not want to connect with some faceless company. They want to know that the businesses that they’re engaging with are run by real people. Use things like blog posts to give your customers a look behind the curtain, and social media to talk to them in a direct and entertaining way. These are small touches, but they can help customer connect emotionally with your business in a way that they might not otherwise be able to.

Go green

There are few issues as important to many people as climate change. After all, it’s no less than the fate of the planet that’s at stake, so it’s understandable that a lot of people care about it. If your business can’t be seen to be doing as much as possible to reduce its environmental impact, then that’s going to have a serious impact on public perception. Make sure that you’re doing everything you can to make your business just a little bit greener.

Of course, it’s important to remember that these are often the icing on top of the cake in terms of your business. Before you do any of these things, you need to make sure that you actually have a decent product to offer customers in the first place. Otherwise, there’s nothing you can do to change the way that the public these your business.